{"id":68,"date":"2026-08-03T06:02:31","date_gmt":"2026-08-03T04:02:31","guid":{"rendered":"https:\/\/concepte.cloud\/joanraez\/jr_concept_step\/direccion\/"},"modified":"2026-08-03T06:02:31","modified_gmt":"2026-08-03T04:02:31","slug":"direccion","status":"publish","type":"jr_concept_step","link":"https:\/\/concepte.cloud\/joanraez\/concept-flow\/direccion\/","title":{"rendered":"Direcci\u00f3n"},"content":{"rendered":"<section class=\"wp-block-uagb-container jr-section jr-container--wide jr-center uagb-layout-flex uagb-block-c98d2708 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\"><div class=\"wp-block-uagb-advanced-heading uagb-block-1f64c27c\"><p class=\"uagb-heading-text\">Concept Flow\u00ae \u00b7 Fase 2<\/p><\/div><div data-aos= \"fade-up\" data-aos-duration=\"650\" data-aos-delay=\"500\" data-aos-easing=\"ease-out-cubic\" data-aos-once=\"true\" class=\"wp-block-uagb-advanced-heading uagb-block-4deddbfb\"><h1 class=\"uagb-heading-text\">Direcci\u00f3n de proyecto: <em>decidir hacia d\u00f3nde avanzar<\/em>.<\/h1><\/div><div data-aos= \"fade-up\" data-aos-duration=\"650\" data-aos-delay=\"850\" data-aos-easing=\"ease-out-cubic\" data-aos-once=\"true\" class=\"wp-block-uagb-container uagb-layout-flex uagb-block-b0fb770a\"><div class=\"wp-block-uagb-advanced-heading uagb-block-b1bffbed\"><p class=\"uagb-heading-text\">Prioridad, resultado esperado y criterios compartidos para guiar cada decisi\u00f3n del proyecto.<\/p><\/div><\/div><\/div><\/section><section class=\"wp-block-uagb-container jr-section jr-container--narrow jr-rule uagb-layout-flex uagb-block-4dc342cf alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\"><div data-aos= \"fade-up\" data-aos-duration=\"650\" data-aos-delay=\"500\" data-aos-easing=\"ease-out-cubic\" data-aos-once=\"true\" class=\"wp-block-uagb-advanced-heading uagb-block-73c3d77e\"><h2 class=\"uagb-heading-text\">Qu\u00e9 ocurre en esta fase<\/h2><\/div><div data-aos= \"fade-up\" data-aos-duration=\"650\" data-aos-delay=\"850\" data-aos-easing=\"ease-out-cubic\" data-aos-once=\"true\" class=\"wp-block-uagb-container uagb-layout-flex uagb-block-984d20a4\"><div class=\"wp-block-uagb-advanced-heading uagb-block-30038b70\"><p class=\"uagb-heading-text\">Comprender el problema no basta. Direcci\u00f3n convierte el diagn\u00f3stico en una elecci\u00f3n: qu\u00e9 resultado se busca, qu\u00e9 se prioriza y qu\u00e9 queda fuera de alcance.<\/p><\/div><\/div><\/div><\/section><section class=\"wp-block-uagb-container jr-section jr-container--wide uagb-layout-flex uagb-block-ad9c6e2b alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\"><div data-aos= \"fade-up\" data-aos-duration=\"650\" data-aos-delay=\"500\" data-aos-easing=\"ease-out-cubic\" data-aos-once=\"true\" class=\"wp-block-uagb-advanced-heading uagb-block-b3189206\"><h2 class=\"uagb-heading-text\">Las preguntas que ordenan el trabajo<\/h2><\/div><div class=\"wp-block-uagb-container jr-list uagb-layout-flex uagb-block-cdf6d5cc\" data-jr-role=\"list\"><div class=\"wp-block-uagb-container jr-list-item jr-rule uagb-layout-flex uagb-block-4d48cb5c\" data-jr-role=\"list-item\"><div class=\"wp-block-uagb-advanced-heading uagb-block-ae9bd66a\"><p class=\"uagb-heading-text\">01<\/p><\/div><div class=\"wp-block-uagb-advanced-heading uagb-block-bd54d858\"><h3 class=\"uagb-heading-text\">\u00bfQu\u00e9 cambio queremos conseguir?<\/h3><\/div><div class=\"wp-block-uagb-advanced-heading uagb-block-afceb97d\"><p class=\"uagb-heading-text\">Se define un resultado observable y conectado con el negocio.<\/p><\/div><\/div><div class=\"wp-block-uagb-container jr-list-item jr-rule uagb-layout-flex uagb-block-64bf120b\" data-jr-role=\"list-item\"><div class=\"wp-block-uagb-advanced-heading uagb-block-9c11d7e9\"><p class=\"uagb-heading-text\">02<\/p><\/div><div class=\"wp-block-uagb-advanced-heading uagb-block-36b45668\"><h3 class=\"uagb-heading-text\">\u00bfQu\u00e9 merece prioridad ahora?<\/h3><\/div><div class=\"wp-block-uagb-advanced-heading uagb-block-af72c21b\"><p class=\"uagb-heading-text\">Se ordenan opciones por impacto, esfuerzo, riesgo y dependencia.<\/p><\/div><\/div><div class=\"wp-block-uagb-container jr-list-item jr-rule uagb-layout-flex uagb-block-d6960886\" data-jr-role=\"list-item\"><div class=\"wp-block-uagb-advanced-heading uagb-block-7e50abfb\"><p class=\"uagb-heading-text\">03<\/p><\/div><div class=\"wp-block-uagb-advanced-heading uagb-block-0a3a1c79\"><h3 class=\"uagb-heading-text\">\u00bfC\u00f3mo sabremos si funciona?<\/h3><\/div><div class=\"wp-block-uagb-advanced-heading uagb-block-2b509406\"><p class=\"uagb-heading-text\">Se acuerdan criterios de decisi\u00f3n y se\u00f1ales que permitan validar el avance.<\/p><\/div><\/div><\/div><\/div><\/section><section class=\"wp-block-uagb-container jr-section jr-container--wide jr-rule uagb-layout-flex uagb-block-59f164b5 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\"><div class=\"wp-block-uagb-container uagb-layout-flex uagb-block-1d3d95b2\"><div data-aos= \"fade-up\" data-aos-duration=\"650\" data-aos-delay=\"500\" data-aos-easing=\"ease-out-cubic\" data-aos-once=\"true\" class=\"wp-block-uagb-advanced-heading uagb-block-71bb0d22\"><h2 class=\"uagb-heading-text\">Qu\u00e9 se decide en Direcci\u00f3n<\/h2><\/div><\/div><div class=\"wp-block-uagb-container uagb-layout-flex uagb-block-5e535f62\"><div class=\"wp-block-uagb-advanced-heading uagb-block-7e97f5da\"><p class=\"uagb-heading-text\">Direcci\u00f3n transforma el diagn\u00f3stico en una posici\u00f3n operativa: qu\u00e9 se busca, qu\u00e9 se prioriza y con qu\u00e9 criterio se revisar\u00e1 el trabajo.<\/p><\/div><\/div><div class=\"wp-block-uagb-container jr-list-item jr-rule uagb-layout-flex uagb-block-5f1848cf\" data-jr-role=\"list-item\"><div class=\"wp-block-uagb-advanced-heading uagb-block-06e46a10\"><p class=\"uagb-heading-text\">01<\/p><\/div><div class=\"wp-block-uagb-advanced-heading uagb-block-36ea8dd6\"><h3 class=\"uagb-heading-text\">Una prioridad principal<\/h3><\/div><div class=\"wp-block-uagb-advanced-heading uagb-block-83b67de6\"><p class=\"uagb-heading-text\">La fase no intenta resolverlo todo a la vez. Se\u00f1ala qu\u00e9 decisi\u00f3n debe desbloquear el proyecto y qu\u00e9 asuntos pueden esperar.<\/p><\/div><\/div><div class=\"wp-block-uagb-container jr-list-item jr-rule uagb-layout-flex uagb-block-cda06da6\" data-jr-role=\"list-item\"><div class=\"wp-block-uagb-advanced-heading uagb-block-2728f5eb\"><p class=\"uagb-heading-text\">02<\/p><\/div><div class=\"wp-block-uagb-advanced-heading uagb-block-fd3eae50\"><h3 class=\"uagb-heading-text\">Un resultado verificable<\/h3><\/div><div class=\"wp-block-uagb-advanced-heading uagb-block-7c339a72\"><p class=\"uagb-heading-text\">El objetivo se formula de forma que pueda observarse en el negocio, en la experiencia del cliente o en la operaci\u00f3n diaria.<\/p><\/div><\/div><div class=\"wp-block-uagb-container jr-list-item jr-rule uagb-layout-flex uagb-block-546587d5\" data-jr-role=\"list-item\"><div class=\"wp-block-uagb-advanced-heading uagb-block-09a81871\"><p class=\"uagb-heading-text\">03<\/p><\/div><div class=\"wp-block-uagb-advanced-heading uagb-block-93196ac0\"><h3 class=\"uagb-heading-text\">Un criterio compartido<\/h3><\/div><div class=\"wp-block-uagb-advanced-heading uagb-block-d3fbe3c0\"><p class=\"uagb-heading-text\">Direcci\u00f3n crea una referencia com\u00fan para evaluar mensajes, estructura, tecnolog\u00eda y alcance sin volver a discusiones de gusto.<\/p><\/div><\/div><\/div><\/section><section class=\"wp-block-uagb-container jr-section jr-container--wide uagb-layout-flex uagb-block-b14a6baf alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\"><div data-aos= \"fade-up\" data-aos-duration=\"650\" data-aos-delay=\"500\" data-aos-easing=\"ease-out-cubic\" data-aos-once=\"true\" class=\"wp-block-uagb-advanced-heading uagb-block-87cfe8bb\"><h2 class=\"uagb-heading-text\">Lo que esta fase deja fuera<\/h2><\/div><div class=\"wp-block-uagb-container jr-list-item jr-rule uagb-layout-flex uagb-block-12c53595\" data-jr-role=\"list-item\"><div class=\"wp-block-uagb-advanced-heading uagb-block-f9ae79e2\"><p class=\"uagb-heading-text\">01<\/p><\/div><div class=\"wp-block-uagb-advanced-heading uagb-block-fb78408a\"><h3 class=\"uagb-heading-text\">No es una lista de deseos<\/h3><\/div><div class=\"wp-block-uagb-advanced-heading uagb-block-af703aec\"><p class=\"uagb-heading-text\">Se decide qu\u00e9 importa ahora, no qu\u00e9 podr\u00eda hacerse alg\u00fan d\u00eda.<\/p><\/div><\/div><div class=\"wp-block-uagb-container jr-list-item jr-rule uagb-layout-flex uagb-block-7eeaaab4\" data-jr-role=\"list-item\"><div class=\"wp-block-uagb-advanced-heading uagb-block-eb10c5d3\"><p class=\"uagb-heading-text\">02<\/p><\/div><div class=\"wp-block-uagb-advanced-heading uagb-block-373f0f61\"><h3 class=\"uagb-heading-text\">No es una soluci\u00f3n cerrada<\/h3><\/div><div class=\"wp-block-uagb-advanced-heading uagb-block-ee52fc70\"><p class=\"uagb-heading-text\">La respuesta t\u00e9cnica o visual vendr\u00e1 despu\u00e9s, cuando el criterio permita construir sin improvisar.<\/p><\/div><\/div><div class=\"wp-block-uagb-container jr-list-item jr-rule uagb-layout-flex uagb-block-d4b80df6\" data-jr-role=\"list-item\"><div class=\"wp-block-uagb-advanced-heading uagb-block-b7bc5bf7\"><p class=\"uagb-heading-text\">03<\/p><\/div><div class=\"wp-block-uagb-advanced-heading uagb-block-54cc38f2\"><h3 class=\"uagb-heading-text\">No es una promesa abstracta<\/h3><\/div><div class=\"wp-block-uagb-advanced-heading uagb-block-5c3fef6f\"><p class=\"uagb-heading-text\">La direcci\u00f3n debe traducirse en decisiones que el equipo pueda usar durante el proyecto.<\/p><\/div><\/div><\/div><\/section><section class=\"wp-block-uagb-container jr-section jr-container--wide jr-section--surface uagb-layout-flex uagb-block-4a9f513b alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\"><div class=\"wp-block-uagb-container uagb-layout-flex uagb-block-4a04d860\"><div data-aos= \"fade-up\" data-aos-duration=\"650\" data-aos-delay=\"500\" data-aos-easing=\"ease-out-cubic\" data-aos-once=\"true\" class=\"wp-block-uagb-advanced-heading uagb-block-fe8cf33b\"><h2 class=\"uagb-heading-text\">Criterios para avanzar<\/h2><\/div><\/div><div class=\"wp-block-uagb-container uagb-layout-flex uagb-block-4fc4fab2\"><div class=\"wp-block-uagb-advanced-heading uagb-block-f41284d7\"><p class=\"uagb-heading-text\">Una buena direcci\u00f3n permite tomar decisiones cuando aparecen alternativas, tensi\u00f3n o nueva informaci\u00f3n.<\/p><\/div><\/div><div class=\"wp-block-uagb-container jr-list-item jr-rule uagb-layout-flex uagb-block-b871c0b2\" data-jr-role=\"list-item\"><div class=\"wp-block-uagb-advanced-heading uagb-block-dfbf4d8c\"><p class=\"uagb-heading-text\">01<\/p><\/div><div class=\"wp-block-uagb-advanced-heading uagb-block-c439b0d8\"><h3 class=\"uagb-heading-text\">Impacto<\/h3><\/div><div class=\"wp-block-uagb-advanced-heading uagb-block-d5399df4\"><p class=\"uagb-heading-text\">Qu\u00e9 cambia si esta decisi\u00f3n se toma bien y qu\u00e9 coste tiene mantener la ambig\u00fcedad.<\/p><\/div><\/div><div class=\"wp-block-uagb-container jr-list-item jr-rule uagb-layout-flex uagb-block-eb18c630\" data-jr-role=\"list-item\"><div class=\"wp-block-uagb-advanced-heading uagb-block-575f4e9a\"><p class=\"uagb-heading-text\">02<\/p><\/div><div class=\"wp-block-uagb-advanced-heading uagb-block-84360e72\"><h3 class=\"uagb-heading-text\">Dependencia<\/h3><\/div><div class=\"wp-block-uagb-advanced-heading uagb-block-710b2537\"><p class=\"uagb-heading-text\">Qu\u00e9 otras decisiones, contenidos, procesos o personas necesitan esta definici\u00f3n para avanzar.<\/p><\/div><\/div><div class=\"wp-block-uagb-container jr-list-item jr-rule uagb-layout-flex uagb-block-4c78a723\" data-jr-role=\"list-item\"><div class=\"wp-block-uagb-advanced-heading uagb-block-b9b321f0\"><p class=\"uagb-heading-text\">03<\/p><\/div><div class=\"wp-block-uagb-advanced-heading uagb-block-3f0857eb\"><h3 class=\"uagb-heading-text\">Riesgo<\/h3><\/div><div class=\"wp-block-uagb-advanced-heading uagb-block-3fca0644\"><p class=\"uagb-heading-text\">Qu\u00e9 parte del proyecto puede fallar si se ejecuta sin una prioridad expl\u00edcita.<\/p><\/div><\/div><div class=\"wp-block-uagb-container jr-list-item jr-rule uagb-layout-flex uagb-block-088995df\" data-jr-role=\"list-item\"><div class=\"wp-block-uagb-advanced-heading uagb-block-dcdfbcfe\"><p class=\"uagb-heading-text\">04<\/p><\/div><div class=\"wp-block-uagb-advanced-heading uagb-block-4c9f1fce\"><h3 class=\"uagb-heading-text\">Capacidad<\/h3><\/div><div class=\"wp-block-uagb-advanced-heading uagb-block-3f1d9a42\"><p class=\"uagb-heading-text\">Qu\u00e9 puede sostener realmente el equipo una vez la soluci\u00f3n est\u00e9 publicada o implantada.<\/p><\/div><\/div><\/div><\/section><section class=\"wp-block-uagb-container jr-section jr-container--narrow jr-center uagb-layout-flex uagb-block-2221dfb4 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\"><div class=\"wp-block-uagb-advanced-heading uagb-block-a007f792\"><p class=\"uagb-heading-text\">La decisi\u00f3n que evita retrabajo<\/p><\/div><div class=\"wp-block-uagb-advanced-heading uagb-block-03024ed8\"><p class=\"uagb-heading-text\">La direcci\u00f3n no sustituye al dise\u00f1o ni a la tecnolog\u00eda. Les da una raz\u00f3n de ser, una prioridad y una forma compartida de decidir cuando el proyecto deja de ser una idea y empieza a exigir renuncias.<\/p><\/div><\/div><\/section><section class=\"wp-block-uagb-container jr-section jr-container--narrow jr-section--surface jr-center uagb-layout-flex uagb-block-fa740367 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\"><div data-aos= \"fade-up\" data-aos-duration=\"650\" data-aos-delay=\"500\" data-aos-easing=\"ease-out-cubic\" data-aos-once=\"true\" class=\"wp-block-uagb-advanced-heading uagb-block-1a86f186\"><h2 class=\"uagb-heading-text\">El resultado<\/h2><\/div><div data-aos= \"fade-up\" data-aos-duration=\"650\" data-aos-delay=\"850\" data-aos-easing=\"ease-out-cubic\" data-aos-once=\"true\" class=\"wp-block-uagb-container uagb-layout-flex uagb-block-b8d9178c\"><div class=\"wp-block-uagb-advanced-heading uagb-block-56cda9c1\"><p class=\"uagb-heading-text\">Una direcci\u00f3n expl\u00edcita que permite alinear expectativas, descartar ruido y evaluar cada decisi\u00f3n posterior con el mismo criterio.<\/p><\/div><\/div><div class=\"wp-block-uagb-buttons uagb-buttons__outer-wrap uagb-btn__default-btn uagb-btn-tablet__default-btn uagb-btn-mobile__default-btn uagb-block-005d0953\"><div class=\"uagb-buttons__wrap uagb-buttons-layout-wrap\"><div class=\"wp-block-uagb-buttons-child uagb-buttons__outer-wrap uagb-block-b6427ec1 wp-block-button\"><div class=\"uagb-button__wrapper\"><a aria-label=\"Reservar consultor\u00eda\" class=\"uagb-buttons-repeater wp-block-button__link wp-element-button\" href=\"https:\/\/concepte.cloud\/joanraez\/reservar-consultoria\/\"   role=\"button\"><div class=\"uagb-button__link\">Reservar consultor\u00eda<\/div><\/a><\/div><\/div><div class=\"wp-block-uagb-buttons-child uagb-buttons__outer-wrap uagb-block-a2f33568 wp-block-button\"><div class=\"uagb-button__wrapper\"><a class=\"uagb-buttons-repeater ast-outline-button\" style=\"border-width:revert-layer\" href=\"https:\/\/concepte.cloud\/joanraez\/concept-flow\/estructura\/\" rel=\"follow noopener\" target=\"_self\" role=\"button\"><div class=\"uagb-button__link\">Siguiente: Estructura<\/div><\/a><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"wp-block-uagb-container jr-section jr-container--wide uagb-layout-flex uagb-block-3cd0b8a3 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\"><div data-aos= \"fade-up\" data-aos-duration=\"650\" data-aos-delay=\"500\" data-aos-easing=\"ease-out-cubic\" data-aos-once=\"true\" class=\"wp-block-uagb-advanced-heading uagb-block-f27f985e\"><h2 class=\"uagb-heading-text\">La fase dentro de cada servicio<\/h2><\/div><div data-aos= \"fade-up\" data-aos-duration=\"650\" data-aos-delay=\"850\" data-aos-easing=\"ease-out-cubic\" data-aos-once=\"true\" class=\"wp-block-uagb-container uagb-layout-flex uagb-block-da41765a\"><div class=\"wp-block-uagb-advanced-heading uagb-block-4fcc6f75\"><p class=\"uagb-heading-text\">Concept Flow\u00ae aplica el mismo orden de decisiones a consultor\u00eda, estrategia de marca, dise\u00f1o web y automatizaci\u00f3n con IA. Cambian las herramientas y los entregables; no cambia la necesidad de comprender, decidir y validar.<\/p><\/div><\/div><div class=\"wp-block-uagb-container jr-service-list-block uagb-layout-flex uagb-block-6fb334ec\" data-jr-role=\"service-list\"><article class=\"wp-block-uagb-container jr-list-item jr-rule uagb-layout-flex uagb-block-013992c9\" data-jr-role=\"list-item\"><div class=\"wp-block-uagb-container uagb-layout-flex uagb-block-68185eef\"><div class=\"wp-block-uagb-advanced-heading uagb-block-371d7143\"><p class=\"uagb-heading-text\">01<\/p><\/div><\/div><div class=\"wp-block-uagb-container uagb-layout-flex uagb-block-fc596fec\"><div data-aos= \"fade-up\" data-aos-duration=\"650\" data-aos-delay=\"500\" data-aos-easing=\"ease-out-cubic\" data-aos-once=\"true\" class=\"wp-block-uagb-advanced-heading uagb-block-24ce89ed\"><h3 class=\"uagb-heading-text\"><a href=\"https:\/\/concepte.cloud\/joanraez\/servicios\/consultoria-de-negocio\/\">Consultor\u00eda de Negocio<\/a><\/h3><\/div><\/div><div class=\"wp-block-uagb-container uagb-layout-flex uagb-block-a3d19284\"><div class=\"wp-block-uagb-advanced-heading uagb-block-f12f23ed\"><p class=\"uagb-heading-text\">Consultor\u00eda estrat\u00e9gica para ordenar posicionamiento, prioridades y hoja de ruta antes de invertir.<\/p><\/div><\/div><div class=\"wp-block-uagb-container uagb-layout-flex uagb-block-7f6768c5\"><div class=\"wp-block-uagb-advanced-heading uagb-block-8b1b76f6\"><p class=\"uagb-heading-text\"><span aria-hidden=\"true\">\u2192<\/span><\/p><\/div><\/div><\/article><article class=\"wp-block-uagb-container jr-list-item jr-rule uagb-layout-flex uagb-block-93c6a147\" data-jr-role=\"list-item\"><div class=\"wp-block-uagb-container uagb-layout-flex uagb-block-b7413684\"><div class=\"wp-block-uagb-advanced-heading uagb-block-9e0dc93d\"><p class=\"uagb-heading-text\">02<\/p><\/div><\/div><div class=\"wp-block-uagb-container uagb-layout-flex uagb-block-5206bda1\"><div data-aos= \"fade-up\" data-aos-duration=\"650\" data-aos-delay=\"500\" data-aos-easing=\"ease-out-cubic\" data-aos-once=\"true\" class=\"wp-block-uagb-advanced-heading uagb-block-5104d88c\"><h3 class=\"uagb-heading-text\"><a href=\"https:\/\/concepte.cloud\/joanraez\/servicios\/automatizacion-e-ia\/\">Automatizaci\u00f3n &amp; IA<\/a><\/h3><\/div><\/div><div class=\"wp-block-uagb-container uagb-layout-flex uagb-block-99f028c3\"><div class=\"wp-block-uagb-advanced-heading uagb-block-45358194\"><p class=\"uagb-heading-text\">Automatizaci\u00f3n de procesos con IA donde tiene sentido: menos trabajo repetitivo, m\u00e1s control y tiempo para decidir.<\/p><\/div><\/div><div class=\"wp-block-uagb-container uagb-layout-flex uagb-block-396bbbae\"><div class=\"wp-block-uagb-advanced-heading uagb-block-a730e6e1\"><p class=\"uagb-heading-text\"><span aria-hidden=\"true\">\u2192<\/span><\/p><\/div><\/div><\/article><article class=\"wp-block-uagb-container jr-list-item jr-rule uagb-layout-flex uagb-block-79d4c471\" data-jr-role=\"list-item\"><div class=\"wp-block-uagb-container uagb-layout-flex uagb-block-e0563efa\"><div class=\"wp-block-uagb-advanced-heading uagb-block-7cf5dfe5\"><p class=\"uagb-heading-text\">03<\/p><\/div><\/div><div class=\"wp-block-uagb-container uagb-layout-flex uagb-block-7c56e7af\"><div data-aos= \"fade-up\" data-aos-duration=\"650\" data-aos-delay=\"500\" data-aos-easing=\"ease-out-cubic\" data-aos-once=\"true\" class=\"wp-block-uagb-advanced-heading uagb-block-e05f1f2b\"><h3 class=\"uagb-heading-text\"><a href=\"https:\/\/concepte.cloud\/joanraez\/servicios\/diseno-web\/\">Dise\u00f1o Web<\/a><\/h3><\/div><\/div><div class=\"wp-block-uagb-container uagb-layout-flex uagb-block-e70368d6\"><div class=\"wp-block-uagb-advanced-heading uagb-block-153379f0\"><p class=\"uagb-heading-text\">Dise\u00f1o web WordPress para empresas: estructura clara, mensaje que genera confianza y conversi\u00f3n sin plantilla gen\u00e9rica.<\/p><\/div><\/div><div class=\"wp-block-uagb-container uagb-layout-flex uagb-block-02a7c8ba\"><div class=\"wp-block-uagb-advanced-heading uagb-block-7a79da2d\"><p class=\"uagb-heading-text\"><span aria-hidden=\"true\">\u2192<\/span><\/p><\/div><\/div><\/article><article class=\"wp-block-uagb-container jr-list-item jr-rule uagb-layout-flex uagb-block-5301d76c\" data-jr-role=\"list-item\"><div class=\"wp-block-uagb-container uagb-layout-flex uagb-block-3b4b79d7\"><div class=\"wp-block-uagb-advanced-heading uagb-block-894104d4\"><p class=\"uagb-heading-text\">04<\/p><\/div><\/div><div class=\"wp-block-uagb-container uagb-layout-flex uagb-block-723ed961\"><div data-aos= \"fade-up\" data-aos-duration=\"650\" data-aos-delay=\"500\" data-aos-easing=\"ease-out-cubic\" data-aos-once=\"true\" class=\"wp-block-uagb-advanced-heading uagb-block-d9cc16bc\"><h3 class=\"uagb-heading-text\"><a href=\"https:\/\/concepte.cloud\/joanraez\/servicios\/estrategia-de-marca\/\">Estrategia de Marca<\/a><\/h3><\/div><\/div><div class=\"wp-block-uagb-container uagb-layout-flex uagb-block-20d17cb3\"><div class=\"wp-block-uagb-advanced-heading uagb-block-4aaf7dd5\"><p class=\"uagb-heading-text\">Estrategia de marca y posicionamiento: qu\u00e9 significas, por qu\u00e9 elegirte y c\u00f3mo expresarlo con coherencia. Concepto antes que est\u00e9tica.<\/p><\/div><\/div><div class=\"wp-block-uagb-container uagb-layout-flex uagb-block-7ac1445f\"><div class=\"wp-block-uagb-advanced-heading uagb-block-201105de\"><p class=\"uagb-heading-text\"><span aria-hidden=\"true\">\u2192<\/span><\/p><\/div><\/div><\/article><\/div><\/div><\/section><section class=\"wp-block-uagb-container jr-service-questions jr-section jr-container--wide jr-rule uagb-layout-flex uagb-block-c5103634 alignfull uagb-is-root-container\" data-jr-role=\"service-questions\"><div class=\"uagb-container-inner-blocks-wrap\"><div class=\"wp-block-uagb-container jr-service-section__title uagb-layout-flex uagb-block-5277dbff\" data-jr-role=\"service-section-title\"><div data-aos= \"fade-up\" data-aos-duration=\"650\" data-aos-delay=\"500\" data-aos-easing=\"ease-out-cubic\" data-aos-once=\"true\" class=\"wp-block-uagb-advanced-heading uagb-block-2a48d487\"><h2 class=\"uagb-heading-text\">Preguntas frecuentes sobre direcci\u00f3n de proyecto<\/h2><\/div><\/div><div class=\"wp-block-uagb-container jr-service-section__intro uagb-layout-flex uagb-block-c1a80ad9\" data-jr-role=\"service-section-intro\"><div class=\"wp-block-uagb-advanced-heading uagb-block-c79157d8\"><p class=\"uagb-heading-text\">Estas respuestas ayudan a situar la fase antes de pedir una propuesta o reservar una consultor\u00eda.<\/p><\/div><\/div><div class=\"wp-block-uagb-container jr-faq uagb-layout-flex uagb-block-95cf774a\" data-jr-role=\"faq\"><details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>\u00bfDirecci\u00f3n es una hoja de ruta detallada?<\/summary><div class=\"wp-block-uagb-advanced-heading uagb-block-a7e37b44\"><p class=\"uagb-heading-text\">No necesariamente. Es la decisi\u00f3n de prioridad, resultado y criterios que permite construir la hoja de ruta sin reabrir el debate en cada entrega.<\/p><\/div><\/details><details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>\u00bfQu\u00e9 ocurre si el equipo no est\u00e1 de acuerdo?<\/summary><div class=\"wp-block-uagb-advanced-heading uagb-block-ca6e890e\"><p class=\"uagb-heading-text\">La fase hace expl\u00edcitas las diferencias y las convierte en una elecci\u00f3n documentada. Sin ese acuerdo, la ejecuci\u00f3n vuelve a negociar alcance en cada reuni\u00f3n.<\/p><\/div><\/details><details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>\u00bfSe elige ya la soluci\u00f3n t\u00e9cnica o visual?<\/summary><div class=\"wp-block-uagb-advanced-heading uagb-block-ba7e8b63\"><p class=\"uagb-heading-text\">No. Se elige qu\u00e9 debe conseguirse y con qu\u00e9 criterio se revisar\u00e1. La forma concreta llega en Estructura y Ejecuci\u00f3n.<\/p><\/div><\/details><details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>\u00bfCu\u00e1ndo se pasa a Estructura?<\/summary><div class=\"wp-block-uagb-advanced-heading uagb-block-0158cc58\"><p class=\"uagb-heading-text\">Cuando hay una prioridad principal, un resultado verificable y un criterio compartido para descartar ruido.<\/p><\/div><\/details><\/div><\/div><\/section><section class=\"wp-block-uagb-container jr-section jr-container--wide jr-rule uagb-layout-flex uagb-block-fcde21dd alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\"><div data-aos= \"fade-up\" data-aos-duration=\"650\" data-aos-delay=\"500\" data-aos-easing=\"ease-out-cubic\" data-aos-once=\"true\" class=\"wp-block-uagb-advanced-heading uagb-block-1b588407\"><h2 class=\"uagb-heading-text\">Lecturas relacionadas con esta fase<\/h2><\/div><div data-aos= \"fade-up\" data-aos-duration=\"650\" data-aos-delay=\"850\" data-aos-easing=\"ease-out-cubic\" data-aos-once=\"true\" class=\"wp-block-uagb-container uagb-layout-flex uagb-block-7b7b7ab9\"><div class=\"wp-block-uagb-advanced-heading uagb-block-766753f6\"><p class=\"uagb-heading-text\">Cada fase gana sentido cuando se aplica a decisiones concretas de marca, web, procesos o inversi\u00f3n.<\/p><\/div><\/div><div class=\"wp-block-uagb-container jr-related uagb-layout-flex uagb-block-6ae64e66\" data-jr-role=\"related\"><div class=\"wp-block-uagb-container jr-list-item jr-rule uagb-layout-flex uagb-block-df871edf\" data-jr-role=\"list-item\"><div data-aos= \"fade-up\" data-aos-duration=\"650\" data-aos-delay=\"500\" data-aos-easing=\"ease-out-cubic\" data-aos-once=\"true\" class=\"wp-block-uagb-advanced-heading uagb-block-f24227e3\"><h3 class=\"uagb-heading-text\"><a href=\"https:\/\/concepte.cloud\/joanraez\/que-es-estrategia-de-marca\/\">Qu\u00e9 es una estrategia de marca y qu\u00e9 decisiones debe resolver<\/a><\/h3><\/div><div class=\"wp-block-uagb-advanced-heading uagb-block-782222db\"><p class=\"uagb-heading-text\">Un ejemplo concreto de decisiones que necesitan direcci\u00f3n antes de dise\u00f1o.<\/p><\/div><\/div><div class=\"wp-block-uagb-container jr-list-item jr-rule uagb-layout-flex uagb-block-9275d6c9\" data-jr-role=\"list-item\"><div data-aos= \"fade-up\" data-aos-duration=\"650\" data-aos-delay=\"500\" data-aos-easing=\"ease-out-cubic\" data-aos-once=\"true\" class=\"wp-block-uagb-advanced-heading uagb-block-792d6191\"><h3 class=\"uagb-heading-text\"><a href=\"https:\/\/concepte.cloud\/joanraez\/blog\/transformacion-digital\/\">Decisi\u00f3n e inversi\u00f3n<\/a><\/h3><\/div><div class=\"wp-block-uagb-advanced-heading uagb-block-060ffbe2\"><p class=\"uagb-heading-text\">Prioridad, alcance y secuencia aplicados a inversi\u00f3n digital.<\/p><\/div><\/div><\/div><\/div><\/section><section class=\"wp-block-uagb-container jr-section jr-container--wide jr-rule uagb-layout-flex uagb-block-c192e715 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\"><div class=\"wp-block-uagb-container jr-phase-nav uagb-layout-flex uagb-block-d28ffe5c\" data-jr-role=\"phase-nav\"><div class=\"wp-block-uagb-advanced-heading uagb-block-4cf31412\"><p class=\"uagb-heading-text\"><a rel=\"prev\" href=\"https:\/\/concepte.cloud\/joanraez\/concept-flow\/claridad\/\">\u2190 Claridad<\/a><\/p><\/div><div class=\"wp-block-uagb-advanced-heading uagb-block-5bfc1306\"><p class=\"uagb-heading-text\"><a rel=\"next\" href=\"https:\/\/concepte.cloud\/joanraez\/concept-flow\/estructura\/\">Estructura \u2192<\/a><\/p><\/div><\/div><\/div><\/section>","protected":false},"excerpt":{"rendered":"<p>Prioridad, resultado esperado y criterios compartidos para guiar cada decisi\u00f3n del proyecto.<\/p>\n","protected":false},"menu_order":1,"template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"full-width","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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):not(.spectra-image-gallery__control-lightbox):not(.wp-block-uagb-lottie):not(.uagb-container-inner-blocks-wrap){width: 100%;}.wp-block-uagb-container.uagb-block-b0fb770a.wp-block-uagb-container > .uagb-container-inner-blocks-wrap > *:not( .wp-block-uagb-column ):not( .wp-block-uagb-section ):not( .uagb-container__shape ):not( .uagb-container__video-wrap ):not( .uagb-slider-container ):not(.spectra-image-gallery__control-lightbox){width: 100%;}.wp-block-uagb-advanced-heading.uagb-block-b1bffbed.wp-block-uagb-advanced-heading {text-align: left;}.wp-block-uagb-advanced-heading.uagb-block-b1bffbed .uagb-heading-text{font-size: 17px;line-height: 1.6em;}.wp-block-uagb-container.uagb-is-root-container .uagb-block-4dc342cf{width: 100%;}.wp-block-uagb-container.uagb-is-root-container.alignfull.uagb-block-4dc342cf > .uagb-container-inner-blocks-wrap{--inner-content-custom-width: min( 100%, 760px);max-width: var(--inner-content-custom-width);width: 100%;flex-direction: column;align-items: stretch;justify-content: flex-start;flex-wrap: nowrap;row-gap: 0px;column-gap: 0px;}.wp-block-uagb-container.uagb-block-4dc342cf{padding-top: 4em;padding-bottom: 4em;padding-left: 0em;padding-right: 0em;margin-top: 0px !important;margin-bottom: 0px !important;margin-left: 0px;margin-right: 0px;order: initial;border-top-width: 1px;border-left-width: 0px;border-right-width: 0px;border-bottom-width: 0px;border-style: solid;border-color: #D8D9D6;row-gap: 0px;column-gap: 0px;}.wp-block-uagb-container.uagb-block-4dc342cf.wp-block-uagb-container > *:not( .wp-block-uagb-column ):not( .wp-block-uagb-section ):not( .uagb-container__shape ):not( .uagb-container__video-wrap ):not( .uagb-slider-container ):not( .spectra-container-link-overlay ):not(.spectra-image-gallery__control-lightbox):not(.wp-block-uagb-lottie):not(.uagb-container-inner-blocks-wrap){width: 100%;}.wp-block-uagb-container.uagb-block-4dc342cf.wp-block-uagb-container > .uagb-container-inner-blocks-wrap > *:not( .wp-block-uagb-column ):not( .wp-block-uagb-section ):not( .uagb-container__shape ):not( .uagb-container__video-wrap ):not( .uagb-slider-container ):not(.spectra-image-gallery__control-lightbox){width: 100%;}.wp-block-uagb-advanced-heading.uagb-block-73c3d77e.wp-block-uagb-advanced-heading {text-align: left;}.wp-block-uagb-advanced-heading.uagb-block-73c3d77e .uagb-heading-text{font-size: 43px;line-height: 1.02em;letter-spacing: -0.04em;}.wp-block-uagb-container.uagb-is-root-container .uagb-block-984d20a4{width: 100%;}.wp-block-uagb-container.uagb-is-root-container.alignfull.uagb-block-984d20a4 > .uagb-container-inner-blocks-wrap{--inner-content-custom-width: min( 100%, 1024px);max-width: var(--inner-content-custom-width);width: 100%;flex-direction: column;align-items: stretch;justify-content: flex-start;flex-wrap: nowrap;row-gap: 0px;column-gap: 0px;}.wp-block-uagb-container.uagb-block-984d20a4{padding-top: 0px;padding-bottom: 0px;padding-left: 0px;padding-right: 0px;margin-top: 0px !important;margin-bottom: 0px !important;margin-left: 0px;margin-right: 0px;order: initial;flex-direction: column;align-items: stretch;justify-content: flex-start;flex-wrap: nowrap;row-gap: 0px;column-gap: 0px;}.wp-block-uagb-container.uagb-block-984d20a4.wp-block-uagb-container > *:not( .wp-block-uagb-column ):not( .wp-block-uagb-section ):not( .uagb-container__shape ):not( .uagb-container__video-wrap ):not( .uagb-slider-container ):not( .spectra-container-link-overlay ):not(.spectra-image-gallery__control-lightbox):not(.wp-block-uagb-lottie):not(.uagb-container-inner-blocks-wrap){width: 100%;}.wp-block-uagb-container.uagb-block-984d20a4.wp-block-uagb-container > .uagb-container-inner-blocks-wrap > *:not( .wp-block-uagb-column ):not( .wp-block-uagb-section ):not( .uagb-container__shape ):not( .uagb-container__video-wrap ):not( .uagb-slider-container ):not(.spectra-image-gallery__control-lightbox){width: 100%;}.wp-block-uagb-advanced-heading.uagb-block-30038b70.wp-block-uagb-advanced-heading {text-align: left;}.wp-block-uagb-advanced-heading.uagb-block-30038b70 .uagb-heading-text{font-size: 17px;line-height: 1.6em;}.wp-block-uagb-container.uagb-is-root-container .uagb-block-ad9c6e2b{width: 100%;}.wp-block-uagb-container.uagb-is-root-container.alignfull.uagb-block-ad9c6e2b > .uagb-container-inner-blocks-wrap{--inner-content-custom-width: min( 100%, 1024px);max-width: var(--inner-content-custom-width);width: 100%;flex-direction: column;align-items: stretch;justify-content: flex-start;flex-wrap: nowrap;row-gap: 0px;column-gap: 0px;}.wp-block-uagb-container.uagb-block-ad9c6e2b{padding-top: 4em;padding-bottom: 4em;padding-left: 0em;padding-right: 0em;margin-top: 0px !important;margin-bottom: 0px !important;margin-left: 0px;margin-right: 0px;order: initial;row-gap: 0px;column-gap: 0px;}.wp-block-uagb-container.uagb-block-ad9c6e2b.wp-block-uagb-container > *:not( .wp-block-uagb-column ):not( .wp-block-uagb-section ):not( .uagb-container__shape ):not( .uagb-container__video-wrap ):not( .uagb-slider-container ):not( .spectra-container-link-overlay ):not(.spectra-image-gallery__control-lightbox):not(.wp-block-uagb-lottie):not(.uagb-container-inner-blocks-wrap){width: 100%;}.wp-block-uagb-container.uagb-block-ad9c6e2b.wp-block-uagb-container > .uagb-container-inner-blocks-wrap > *:not( .wp-block-uagb-column ):not( .wp-block-uagb-section ):not( .uagb-container__shape ):not( .uagb-container__video-wrap ):not( .uagb-slider-container ):not(.spectra-image-gallery__control-lightbox){width: 100%;}.wp-block-uagb-advanced-heading.uagb-block-b3189206.wp-block-uagb-advanced-heading {text-align: left;}.wp-block-uagb-advanced-heading.uagb-block-b3189206 .uagb-heading-text{font-size: 43px;line-height: 1.02em;letter-spacing: -0.04em;}.wp-block-uagb-container.uagb-is-root-container .uagb-block-cdf6d5cc{width: 100%;}.wp-block-uagb-container.uagb-is-root-container.alignfull.uagb-block-cdf6d5cc > .uagb-container-inner-blocks-wrap{--inner-content-custom-width: min( 100%, 1024px);max-width: var(--inner-content-custom-width);width: 100%;flex-direction: column;align-items: stretch;justify-content: flex-start;flex-wrap: nowrap;row-gap: 0px;column-gap: 0px;}.wp-block-uagb-container.uagb-block-cdf6d5cc{padding-top: 0px;padding-bottom: 0px;padding-left: 0px;padding-right: 0px;margin-top: 0px !important;margin-bottom: 0px !important;margin-left: 0px;margin-right: 0px;order: initial;border-top-width: 0px;border-left-width: 0px;border-right-width: 0px;border-bottom-width: 1px;border-style: solid;border-color: #D8D9D6;flex-direction: column;align-items: stretch;justify-content: flex-start;flex-wrap: nowrap;row-gap: 0px;column-gap: 0px;}.wp-block-uagb-container.uagb-block-cdf6d5cc.wp-block-uagb-container > *:not( .wp-block-uagb-column ):not( .wp-block-uagb-section ):not( .uagb-container__shape ):not( .uagb-container__video-wrap ):not( .uagb-slider-container ):not( .spectra-container-link-overlay ):not(.spectra-image-gallery__control-lightbox):not(.wp-block-uagb-lottie):not(.uagb-container-inner-blocks-wrap){width: 100%;}.wp-block-uagb-container.uagb-block-cdf6d5cc.wp-block-uagb-container > .uagb-container-inner-blocks-wrap > *:not( .wp-block-uagb-column ):not( .wp-block-uagb-section ):not( .uagb-container__shape ):not( .uagb-container__video-wrap ):not( .uagb-slider-container ):not(.spectra-image-gallery__control-lightbox){width: 100%;}.wp-block-uagb-container.uagb-is-root-container .uagb-block-4d48cb5c{width: 100%;}.wp-block-uagb-container.uagb-is-root-container.alignfull.uagb-block-4d48cb5c > .uagb-container-inner-blocks-wrap{--inner-content-custom-width: min( 100%, 1024px);max-width: var(--inner-content-custom-width);width: 100%;flex-direction: row;align-items: baseline;justify-content: flex-start;flex-wrap: nowrap;row-gap: 0px;column-gap: 24px;}.wp-block-uagb-container.uagb-block-4d48cb5c{padding-top: 28px;padding-bottom: 28px;padding-left: 0px;padding-right: 0px;margin-top: 0px !important;margin-bottom: 0px !important;margin-left: 0px;margin-right: 0px;order: initial;border-top-width: 1px;border-left-width: 0px;border-right-width: 0px;border-bottom-width: 0px;border-style: solid;border-color: #D8D9D6;flex-direction: row;align-items: baseline;justify-content: flex-start;flex-wrap: nowrap;row-gap: 0px;column-gap: 24px;}.wp-block-uagb-container.uagb-block-4d48cb5c.wp-block-uagb-container > *:not( .wp-block-uagb-column ):not( .wp-block-uagb-section ):not( .uagb-container__shape ):not( .uagb-container__video-wrap ):not( .uagb-slider-container ):not( .spectra-container-link-overlay ):not(.spectra-image-gallery__control-lightbox):not(.wp-block-uagb-lottie):not(.uagb-container-inner-blocks-wrap){width: 100%;}.wp-block-uagb-container.uagb-block-4d48cb5c.wp-block-uagb-container > .uagb-container-inner-blocks-wrap > *:not( .wp-block-uagb-column ):not( .wp-block-uagb-section ):not( .uagb-container__shape ):not( .uagb-container__video-wrap ):not( .uagb-slider-container ):not(.spectra-image-gallery__control-lightbox){width: 100%;}.wp-block-uagb-advanced-heading.uagb-block-ae9bd66a.wp-block-uagb-advanced-heading {text-align: left;}.wp-block-uagb-advanced-heading.uagb-block-ae9bd66a .uagb-heading-text{font-size: 15px;line-height: 1.4em;}.wp-block-uagb-advanced-heading.uagb-block-bd54d858.wp-block-uagb-advanced-heading {text-align: left;}.wp-block-uagb-advanced-heading.uagb-block-bd54d858 .uagb-heading-text{font-size: 26px;line-height: 1.08em;letter-spacing: -0.03em;}.wp-block-uagb-advanced-heading.uagb-block-afceb97d.wp-block-uagb-advanced-heading {text-align: left;}.wp-block-uagb-advanced-heading.uagb-block-afceb97d .uagb-heading-text{font-size: 16px;line-height: 1.6em;}.wp-block-uagb-container.uagb-is-root-container .uagb-block-64bf120b{width: 100%;}.wp-block-uagb-container.uagb-is-root-container.alignfull.uagb-block-64bf120b > .uagb-container-inner-blocks-wrap{--inner-content-custom-width: min( 100%, 1024px);max-width: var(--inner-content-custom-width);width: 100%;flex-direction: row;align-items: baseline;justify-content: flex-start;flex-wrap: nowrap;row-gap: 0px;column-gap: 24px;}.wp-block-uagb-container.uagb-block-64bf120b{padding-top: 28px;padding-bottom: 28px;padding-left: 0px;padding-right: 0px;margin-top: 0px !important;margin-bottom: 0px !important;margin-left: 0px;margin-right: 0px;order: initial;border-top-width: 1px;border-left-width: 0px;border-right-width: 0px;border-bottom-width: 0px;border-style: solid;border-color: #D8D9D6;flex-direction: row;align-items: baseline;justify-content: flex-start;flex-wrap: nowrap;row-gap: 0px;column-gap: 24px;}.wp-block-uagb-container.uagb-block-64bf120b.wp-block-uagb-container > *:not( .wp-block-uagb-column ):not( .wp-block-uagb-section ):not( .uagb-container__shape ):not( .uagb-container__video-wrap ):not( .uagb-slider-container ):not( .spectra-container-link-overlay ):not(.spectra-image-gallery__control-lightbox):not(.wp-block-uagb-lottie):not(.uagb-container-inner-blocks-wrap){width: 100%;}.wp-block-uagb-container.uagb-block-64bf120b.wp-block-uagb-container > .uagb-container-inner-blocks-wrap > *:not( .wp-block-uagb-column ):not( .wp-block-uagb-section ):not( .uagb-container__shape ):not( .uagb-container__video-wrap ):not( .uagb-slider-container ):not(.spectra-image-gallery__control-lightbox){width: 100%;}.wp-block-uagb-advanced-heading.uagb-block-9c11d7e9.wp-block-uagb-advanced-heading {text-align: left;}.wp-block-uagb-advanced-heading.uagb-block-9c11d7e9 .uagb-heading-text{font-size: 15px;line-height: 1.4em;}.wp-block-uagb-advanced-heading.uagb-block-36b45668.wp-block-uagb-advanced-heading {text-align: left;}.wp-block-uagb-advanced-heading.uagb-block-36b45668 .uagb-heading-text{font-size: 26px;line-height: 1.08em;letter-spacing: -0.03em;}.wp-block-uagb-advanced-heading.uagb-block-af72c21b.wp-block-uagb-advanced-heading {text-align: left;}.wp-block-uagb-advanced-heading.uagb-block-af72c21b .uagb-heading-text{font-size: 16px;line-height: 1.6em;}.wp-block-uagb-container.uagb-is-root-container .uagb-block-d6960886{width: 100%;}.wp-block-uagb-container.uagb-is-root-container.alignfull.uagb-block-d6960886 > .uagb-container-inner-blocks-wrap{--inner-content-custom-width: min( 100%, 1024px);max-width: var(--inner-content-custom-width);width: 100%;flex-direction: row;align-items: baseline;justify-content: flex-start;flex-wrap: nowrap;row-gap: 0px;column-gap: 24px;}.wp-block-uagb-container.uagb-block-d6960886{padding-top: 28px;padding-bottom: 28px;padding-left: 0px;padding-right: 0px;margin-top: 0px !important;margin-bottom: 0px !important;margin-left: 0px;margin-right: 0px;order: initial;border-top-width: 1px;border-left-width: 0px;border-right-width: 0px;border-bottom-width: 0px;border-style: solid;border-color: #D8D9D6;flex-direction: row;align-items: baseline;justify-content: flex-start;flex-wrap: nowrap;row-gap: 0px;column-gap: 24px;}.wp-block-uagb-container.uagb-block-d6960886.wp-block-uagb-container > *:not( .wp-block-uagb-column ):not( .wp-block-uagb-section ):not( .uagb-container__shape ):not( .uagb-container__video-wrap ):not( .uagb-slider-container ):not( .spectra-container-link-overlay ):not(.spectra-image-gallery__control-lightbox):not(.wp-block-uagb-lottie):not(.uagb-container-inner-blocks-wrap){width: 100%;}.wp-block-uagb-container.uagb-block-d6960886.wp-block-uagb-container > .uagb-container-inner-blocks-wrap > *:not( .wp-block-uagb-column ):not( .wp-block-uagb-section ):not( .uagb-container__shape ):not( .uagb-container__video-wrap ):not( .uagb-slider-container ):not(.spectra-image-gallery__control-lightbox){width: 100%;}.wp-block-uagb-advanced-heading.uagb-block-7e50abfb.wp-block-uagb-advanced-heading {text-align: left;}.wp-block-uagb-advanced-heading.uagb-block-7e50abfb .uagb-heading-text{font-size: 15px;line-height: 1.4em;}.wp-block-uagb-advanced-heading.uagb-block-0a3a1c79.wp-block-uagb-advanced-heading {text-align: left;}.wp-block-uagb-advanced-heading.uagb-block-0a3a1c79 .uagb-heading-text{font-size: 26px;line-height: 1.08em;letter-spacing: -0.03em;}.wp-block-uagb-advanced-heading.uagb-block-2b509406.wp-block-uagb-advanced-heading {text-align: left;}.wp-block-uagb-advanced-heading.uagb-block-2b509406 .uagb-heading-text{font-size: 16px;line-height: 1.6em;}.wp-block-uagb-container.uagb-is-root-container .uagb-block-59f164b5{width: 100%;}.wp-block-uagb-container.uagb-is-root-container.alignfull.uagb-block-59f164b5 > .uagb-container-inner-blocks-wrap{--inner-content-custom-width: min( 100%, 1024px);max-width: var(--inner-content-custom-width);width: 100%;flex-direction: column;align-items: stretch;justify-content: flex-start;flex-wrap: nowrap;row-gap: 0px;column-gap: 0px;}.wp-block-uagb-container.uagb-block-59f164b5{padding-top: 4em;padding-bottom: 4em;padding-left: 0em;padding-right: 0em;margin-top: 0px !important;margin-bottom: 0px !important;margin-left: 0px;margin-right: 0px;order: initial;border-top-width: 1px;border-left-width: 0px;border-right-width: 0px;border-bottom-width: 0px;border-style: solid;border-color: #D8D9D6;row-gap: 0px;column-gap: 0px;}.wp-block-uagb-container.uagb-block-59f164b5.wp-block-uagb-container > *:not( .wp-block-uagb-column ):not( .wp-block-uagb-section ):not( .uagb-container__shape ):not( .uagb-container__video-wrap ):not( .uagb-slider-container ):not( .spectra-container-link-overlay ):not(.spectra-image-gallery__control-lightbox):not(.wp-block-uagb-lottie):not(.uagb-container-inner-blocks-wrap){width: 100%;}.wp-block-uagb-container.uagb-block-59f164b5.wp-block-uagb-container > .uagb-container-inner-blocks-wrap > *:not( .wp-block-uagb-column ):not( .wp-block-uagb-section ):not( .uagb-container__shape ):not( .uagb-container__video-wrap ):not( .uagb-slider-container ):not(.spectra-image-gallery__control-lightbox){width: 100%;}.wp-block-uagb-container.uagb-is-root-container .uagb-block-1d3d95b2{width: 100%;}.wp-block-uagb-container.uagb-is-root-container.alignfull.uagb-block-1d3d95b2 > .uagb-container-inner-blocks-wrap{--inner-content-custom-width: min( 100%, 1024px);max-width: var(--inner-content-custom-width);width: 100%;flex-direction: column;align-items: stretch;justify-content: flex-start;flex-wrap: nowrap;row-gap: 0px;column-gap: 0px;}.wp-block-uagb-container.uagb-block-1d3d95b2{padding-top: 0px;padding-bottom: 0px;padding-left: 0px;padding-right: 0px;margin-top: 0px !important;margin-bottom: 0px !important;margin-left: 0px;margin-right: 0px;order: initial;flex-direction: column;align-items: stretch;justify-content: flex-start;flex-wrap: nowrap;row-gap: 0px;column-gap: 0px;}.wp-block-uagb-container.uagb-block-1d3d95b2.wp-block-uagb-container > *:not( .wp-block-uagb-column ):not( .wp-block-uagb-section ):not( .uagb-container__shape ):not( .uagb-container__video-wrap ):not( .uagb-slider-container ):not( .spectra-container-link-overlay ):not(.spectra-image-gallery__control-lightbox):not(.wp-block-uagb-lottie):not(.uagb-container-inner-blocks-wrap){width: 100%;}.wp-block-uagb-container.uagb-block-1d3d95b2.wp-block-uagb-container > .uagb-container-inner-blocks-wrap > *:not( .wp-block-uagb-column ):not( .wp-block-uagb-section ):not( .uagb-container__shape ):not( .uagb-container__video-wrap ):not( .uagb-slider-container ):not(.spectra-image-gallery__control-lightbox){width: 100%;}.wp-block-uagb-advanced-heading.uagb-block-71bb0d22.wp-block-uagb-advanced-heading {text-align: left;}.wp-block-uagb-advanced-heading.uagb-block-71bb0d22 .uagb-heading-text{font-size: 43px;line-height: 1.02em;letter-spacing: -0.04em;}.wp-block-uagb-container.uagb-is-root-container .uagb-block-5e535f62{width: 100%;}.wp-block-uagb-container.uagb-is-root-container.alignfull.uagb-block-5e535f62 > .uagb-container-inner-blocks-wrap{--inner-content-custom-width: min( 100%, 1024px);max-width: 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var(--inner-content-custom-width);width: 100%;flex-direction: row;align-items: baseline;justify-content: flex-start;flex-wrap: nowrap;row-gap: 0px;column-gap: 24px;}.wp-block-uagb-container.uagb-block-d4b80df6{padding-top: 28px;padding-bottom: 28px;padding-left: 0px;padding-right: 0px;margin-top: 0px !important;margin-bottom: 0px !important;margin-left: 0px;margin-right: 0px;order: initial;border-top-width: 1px;border-left-width: 0px;border-right-width: 0px;border-bottom-width: 0px;border-style: solid;border-color: #D8D9D6;flex-direction: row;align-items: baseline;justify-content: flex-start;flex-wrap: nowrap;row-gap: 0px;column-gap: 24px;}.wp-block-uagb-container.uagb-block-d4b80df6.wp-block-uagb-container > *:not( .wp-block-uagb-column ):not( .wp-block-uagb-section ):not( .uagb-container__shape ):not( .uagb-container__video-wrap ):not( .uagb-slider-container ):not( .spectra-container-link-overlay 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100%;}.wp-block-uagb-container.uagb-is-root-container.alignfull.uagb-block-7f6768c5 > .uagb-container-inner-blocks-wrap{--inner-content-custom-width: min( 100%, 1024px);max-width: var(--inner-content-custom-width);width: 100%;flex-direction: column;align-items: stretch;justify-content: flex-start;flex-wrap: nowrap;row-gap: 0px;column-gap: 0px;}.wp-block-uagb-container.uagb-block-7f6768c5{padding-top: 0px;padding-bottom: 0px;padding-left: 0px;padding-right: 0px;margin-top: 0px !important;margin-bottom: 0px !important;margin-left: 0px;margin-right: 0px;order: initial;flex-direction: column;align-items: stretch;justify-content: flex-start;flex-wrap: nowrap;row-gap: 0px;column-gap: 0px;}.wp-block-uagb-container.uagb-block-7f6768c5.wp-block-uagb-container > *:not( .wp-block-uagb-column ):not( .wp-block-uagb-section ):not( .uagb-container__shape ):not( .uagb-container__video-wrap ):not( .uagb-slider-container ):not( .spectra-container-link-overlay ):not(.spectra-image-gallery__control-lightbox):not(.wp-block-uagb-lottie):not(.uagb-container-inner-blocks-wrap){width: 100%;}.wp-block-uagb-container.uagb-block-7f6768c5.wp-block-uagb-container > .uagb-container-inner-blocks-wrap > *:not( .wp-block-uagb-column ):not( .wp-block-uagb-section ):not( .uagb-container__shape ):not( .uagb-container__video-wrap ):not( .uagb-slider-container ):not(.spectra-image-gallery__control-lightbox){width: 100%;}.wp-block-uagb-advanced-heading.uagb-block-8b1b76f6.wp-block-uagb-advanced-heading {text-align: left;}.wp-block-uagb-advanced-heading.uagb-block-8b1b76f6 .uagb-heading-text{font-size: 16px;line-height: 1.6em;}.wp-block-uagb-container.uagb-is-root-container .uagb-block-93c6a147{width: 100%;}.wp-block-uagb-container.uagb-is-root-container.alignfull.uagb-block-93c6a147 > .uagb-container-inner-blocks-wrap{--inner-content-custom-width: min( 100%, 1024px);max-width: var(--inner-content-custom-width);width: 100%;flex-direction: row;align-items: 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):not( .uagb-container__video-wrap ):not( .uagb-slider-container ):not( .spectra-container-link-overlay ):not(.spectra-image-gallery__control-lightbox):not(.wp-block-uagb-lottie):not(.uagb-container-inner-blocks-wrap){width: 100%;}.wp-block-uagb-container.uagb-block-5206bda1.wp-block-uagb-container > .uagb-container-inner-blocks-wrap > *:not( .wp-block-uagb-column ):not( .wp-block-uagb-section ):not( .uagb-container__shape ):not( .uagb-container__video-wrap ):not( .uagb-slider-container ):not(.spectra-image-gallery__control-lightbox){width: 100%;}.wp-block-uagb-advanced-heading.uagb-block-5104d88c.wp-block-uagb-advanced-heading {text-align: left;}.wp-block-uagb-advanced-heading.uagb-block-5104d88c .uagb-heading-text{font-size: 26px;line-height: 1.08em;letter-spacing: -0.03em;}.wp-block-uagb-container.uagb-is-root-container .uagb-block-99f028c3{max-width: 44%;width: 100%;}.wp-block-uagb-container.uagb-is-root-container.alignfull.uagb-block-99f028c3 > 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0px;border-right-width: 0px;border-bottom-width: 0px;border-style: solid;border-color: #D8D9D6;flex-direction: row;align-items: baseline;justify-content: flex-start;flex-wrap: nowrap;row-gap: 0px;column-gap: 24px;}.wp-block-uagb-container.uagb-block-79d4c471.wp-block-uagb-container > *:not( .wp-block-uagb-column ):not( .wp-block-uagb-section ):not( .uagb-container__shape ):not( .uagb-container__video-wrap ):not( .uagb-slider-container ):not( .spectra-container-link-overlay ):not(.spectra-image-gallery__control-lightbox):not(.wp-block-uagb-lottie):not(.uagb-container-inner-blocks-wrap){width: 100%;}.wp-block-uagb-container.uagb-block-79d4c471.wp-block-uagb-container > .uagb-container-inner-blocks-wrap > *:not( .wp-block-uagb-column ):not( .wp-block-uagb-section ):not( .uagb-container__shape ):not( .uagb-container__video-wrap ):not( .uagb-slider-container ):not(.spectra-image-gallery__control-lightbox){width: 100%;}.wp-block-uagb-container.uagb-is-root-container 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):not(.spectra-image-gallery__control-lightbox):not(.wp-block-uagb-lottie):not(.uagb-container-inner-blocks-wrap){width: 100%;}.wp-block-uagb-container.uagb-block-e0563efa.wp-block-uagb-container > .uagb-container-inner-blocks-wrap > *:not( .wp-block-uagb-column ):not( .wp-block-uagb-section ):not( .uagb-container__shape ):not( .uagb-container__video-wrap ):not( .uagb-slider-container ):not(.spectra-image-gallery__control-lightbox){width: 100%;}.wp-block-uagb-advanced-heading.uagb-block-7cf5dfe5.wp-block-uagb-advanced-heading {text-align: left;}.wp-block-uagb-advanced-heading.uagb-block-7cf5dfe5 .uagb-heading-text{font-size: 15px;line-height: 1.4em;}.wp-block-uagb-container.uagb-is-root-container .uagb-block-7c56e7af{max-width: 40%;width: 100%;}.wp-block-uagb-container.uagb-is-root-container.alignfull.uagb-block-7c56e7af > .uagb-container-inner-blocks-wrap{--inner-content-custom-width: min( 100%, 1024px);max-width: var(--inner-content-custom-width);width: 100%;flex-direction: 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.wp-block-uagb-section ):not( .uagb-container__shape ):not( .uagb-container__video-wrap ):not( .uagb-slider-container ):not(.spectra-image-gallery__control-lightbox){width: 100%;}.wp-block-uagb-advanced-heading.uagb-block-e05f1f2b.wp-block-uagb-advanced-heading {text-align: left;}.wp-block-uagb-advanced-heading.uagb-block-e05f1f2b .uagb-heading-text{font-size: 26px;line-height: 1.08em;letter-spacing: -0.03em;}.wp-block-uagb-container.uagb-is-root-container .uagb-block-e70368d6{max-width: 44%;width: 100%;}.wp-block-uagb-container.uagb-is-root-container.alignfull.uagb-block-e70368d6 > .uagb-container-inner-blocks-wrap{--inner-content-custom-width: min( 100%, 1024px);max-width: var(--inner-content-custom-width);width: 100%;flex-direction: column;align-items: stretch;justify-content: flex-start;flex-wrap: nowrap;row-gap: 0px;column-gap: 0px;}.wp-block-uagb-container.uagb-block-e70368d6{padding-top: 0px;padding-bottom: 0px;padding-left: 0px;padding-right: 0px;margin-top: 0px !important;margin-bottom: 0px !important;margin-left: 0px;margin-right: 0px;order: initial;flex-direction: column;align-items: stretch;justify-content: flex-start;flex-wrap: nowrap;row-gap: 0px;column-gap: 0px;}.wp-block-uagb-container.uagb-block-e70368d6.wp-block-uagb-container > *:not( .wp-block-uagb-column ):not( .wp-block-uagb-section ):not( .uagb-container__shape ):not( .uagb-container__video-wrap ):not( .uagb-slider-container ):not( .spectra-container-link-overlay ):not(.spectra-image-gallery__control-lightbox):not(.wp-block-uagb-lottie):not(.uagb-container-inner-blocks-wrap){width: 100%;}.wp-block-uagb-container.uagb-block-e70368d6.wp-block-uagb-container > .uagb-container-inner-blocks-wrap > *:not( .wp-block-uagb-column ):not( .wp-block-uagb-section ):not( .uagb-container__shape ):not( .uagb-container__video-wrap ):not( .uagb-slider-container ):not(.spectra-image-gallery__control-lightbox){width: 100%;}.wp-block-uagb-advanced-heading.uagb-block-153379f0.wp-block-uagb-advanced-heading {text-align: left;}.wp-block-uagb-advanced-heading.uagb-block-153379f0 .uagb-heading-text{font-size: 16px;line-height: 1.6em;}.wp-block-uagb-container.uagb-is-root-container .uagb-block-02a7c8ba{max-width: 8%;width: 100%;}.wp-block-uagb-container.uagb-is-root-container.alignfull.uagb-block-02a7c8ba > .uagb-container-inner-blocks-wrap{--inner-content-custom-width: min( 100%, 1024px);max-width: var(--inner-content-custom-width);width: 100%;flex-direction: column;align-items: stretch;justify-content: flex-start;flex-wrap: nowrap;row-gap: 0px;column-gap: 0px;}.wp-block-uagb-container.uagb-block-02a7c8ba{padding-top: 0px;padding-bottom: 0px;padding-left: 0px;padding-right: 0px;margin-top: 0px !important;margin-bottom: 0px !important;margin-left: 0px;margin-right: 0px;order: initial;flex-direction: column;align-items: stretch;justify-content: flex-start;flex-wrap: nowrap;row-gap: 0px;column-gap: 0px;}.wp-block-uagb-container.uagb-block-02a7c8ba.wp-block-uagb-container > *:not( .wp-block-uagb-column ):not( .wp-block-uagb-section ):not( .uagb-container__shape ):not( .uagb-container__video-wrap ):not( .uagb-slider-container ):not( .spectra-container-link-overlay ):not(.spectra-image-gallery__control-lightbox):not(.wp-block-uagb-lottie):not(.uagb-container-inner-blocks-wrap){width: 100%;}.wp-block-uagb-container.uagb-block-02a7c8ba.wp-block-uagb-container > .uagb-container-inner-blocks-wrap > *:not( .wp-block-uagb-column ):not( .wp-block-uagb-section ):not( .uagb-container__shape ):not( .uagb-container__video-wrap ):not( .uagb-slider-container ):not(.spectra-image-gallery__control-lightbox){width: 100%;}.wp-block-uagb-advanced-heading.uagb-block-7a79da2d.wp-block-uagb-advanced-heading {text-align: left;}.wp-block-uagb-advanced-heading.uagb-block-7a79da2d .uagb-heading-text{font-size: 16px;line-height: 1.6em;}.wp-block-uagb-container.uagb-is-root-container 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.uagb-container__shape ):not( .uagb-container__video-wrap ):not( .uagb-slider-container ):not( .spectra-container-link-overlay ):not(.spectra-image-gallery__control-lightbox):not(.wp-block-uagb-lottie):not(.uagb-container-inner-blocks-wrap){width: 100%;}.wp-block-uagb-container.uagb-block-5301d76c.wp-block-uagb-container > .uagb-container-inner-blocks-wrap > *:not( .wp-block-uagb-column ):not( .wp-block-uagb-section ):not( .uagb-container__shape ):not( .uagb-container__video-wrap ):not( .uagb-slider-container ):not(.spectra-image-gallery__control-lightbox){width: 100%;}.wp-block-uagb-container.uagb-is-root-container .uagb-block-3b4b79d7{max-width: 8%;width: 100%;}.wp-block-uagb-container.uagb-is-root-container.alignfull.uagb-block-3b4b79d7 > .uagb-container-inner-blocks-wrap{--inner-content-custom-width: min( 100%, 1024px);max-width: var(--inner-content-custom-width);width: 100%;flex-direction: column;align-items: stretch;justify-content: flex-start;flex-wrap: nowrap;row-gap: 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.uagb-slider-container ):not(.spectra-image-gallery__control-lightbox){width: 100%;}.wp-block-uagb-advanced-heading.uagb-block-894104d4.wp-block-uagb-advanced-heading {text-align: left;}.wp-block-uagb-advanced-heading.uagb-block-894104d4 .uagb-heading-text{font-size: 15px;line-height: 1.4em;}.wp-block-uagb-container.uagb-is-root-container .uagb-block-723ed961{max-width: 40%;width: 100%;}.wp-block-uagb-container.uagb-is-root-container.alignfull.uagb-block-723ed961 > .uagb-container-inner-blocks-wrap{--inner-content-custom-width: min( 100%, 1024px);max-width: var(--inner-content-custom-width);width: 100%;flex-direction: column;align-items: stretch;justify-content: flex-start;flex-wrap: nowrap;row-gap: 0px;column-gap: 0px;}.wp-block-uagb-container.uagb-block-723ed961{padding-top: 0px;padding-bottom: 0px;padding-left: 0px;padding-right: 0px;margin-top: 0px !important;margin-bottom: 0px !important;margin-left: 0px;margin-right: 0px;order: initial;flex-direction: column;align-items: 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100%;}.wp-block-uagb-advanced-heading.uagb-block-a7e37b44.wp-block-uagb-advanced-heading {text-align: left;}.wp-block-uagb-advanced-heading.uagb-block-a7e37b44 .uagb-heading-text{font-size: 16px;line-height: 1.6em;}.wp-block-uagb-advanced-heading.uagb-block-ca6e890e.wp-block-uagb-advanced-heading {text-align: left;}.wp-block-uagb-advanced-heading.uagb-block-ca6e890e .uagb-heading-text{font-size: 16px;line-height: 1.6em;}.wp-block-uagb-advanced-heading.uagb-block-ba7e8b63.wp-block-uagb-advanced-heading {text-align: left;}.wp-block-uagb-advanced-heading.uagb-block-ba7e8b63 .uagb-heading-text{font-size: 16px;line-height: 1.6em;}.wp-block-uagb-advanced-heading.uagb-block-0158cc58.wp-block-uagb-advanced-heading {text-align: left;}.wp-block-uagb-advanced-heading.uagb-block-0158cc58 .uagb-heading-text{font-size: 16px;line-height: 1.6em;}.wp-block-uagb-container.uagb-is-root-container .uagb-block-fcde21dd{width: 100%;}.wp-block-uagb-container.uagb-is-root-container.alignfull.uagb-block-fcde21dd > .uagb-container-inner-blocks-wrap{--inner-content-custom-width: min( 100%, 1024px);max-width: var(--inner-content-custom-width);width: 100%;flex-direction: column;align-items: stretch;justify-content: flex-start;flex-wrap: nowrap;row-gap: 0px;column-gap: 0px;}.wp-block-uagb-container.uagb-block-fcde21dd{padding-top: 4em;padding-bottom: 4em;padding-left: 0em;padding-right: 0em;margin-top: 0px !important;margin-bottom: 0px !important;margin-left: 0px;margin-right: 0px;order: initial;border-top-width: 1px;border-left-width: 0px;border-right-width: 0px;border-bottom-width: 0px;border-style: solid;border-color: #D8D9D6;row-gap: 0px;column-gap: 0px;}.wp-block-uagb-container.uagb-block-fcde21dd.wp-block-uagb-container > *:not( .wp-block-uagb-column ):not( .wp-block-uagb-section ):not( .uagb-container__shape ):not( .uagb-container__video-wrap ):not( .uagb-slider-container ):not( 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var(--inner-content-custom-width);width: 100%;flex-direction: column;align-items: stretch;justify-content: flex-start;flex-wrap: nowrap;row-gap: 0px;column-gap: 0px;}.wp-block-uagb-container.uagb-block-7b7b7ab9{padding-top: 0px;padding-bottom: 0px;padding-left: 0px;padding-right: 0px;margin-top: 0px !important;margin-bottom: 0px !important;margin-left: 0px;margin-right: 0px;order: initial;flex-direction: column;align-items: stretch;justify-content: flex-start;flex-wrap: nowrap;row-gap: 0px;column-gap: 0px;}.wp-block-uagb-container.uagb-block-7b7b7ab9.wp-block-uagb-container > *:not( .wp-block-uagb-column ):not( .wp-block-uagb-section ):not( .uagb-container__shape ):not( .uagb-container__video-wrap ):not( .uagb-slider-container ):not( .spectra-container-link-overlay ):not(.spectra-image-gallery__control-lightbox):not(.wp-block-uagb-lottie):not(.uagb-container-inner-blocks-wrap){width: 100%;}.wp-block-uagb-container.uagb-block-7b7b7ab9.wp-block-uagb-container > .uagb-container-inner-blocks-wrap > *:not( .wp-block-uagb-column ):not( .wp-block-uagb-section ):not( .uagb-container__shape ):not( .uagb-container__video-wrap ):not( .uagb-slider-container ):not(.spectra-image-gallery__control-lightbox){width: 100%;}.wp-block-uagb-advanced-heading.uagb-block-766753f6.wp-block-uagb-advanced-heading {text-align: left;}.wp-block-uagb-advanced-heading.uagb-block-766753f6 .uagb-heading-text{font-size: 17px;line-height: 1.6em;}.wp-block-uagb-container.uagb-is-root-container .uagb-block-6ae64e66{width: 100%;}.wp-block-uagb-container.uagb-is-root-container.alignfull.uagb-block-6ae64e66 > .uagb-container-inner-blocks-wrap{--inner-content-custom-width: min( 100%, 1024px);max-width: var(--inner-content-custom-width);width: 100%;flex-direction: column;align-items: stretch;justify-content: flex-start;flex-wrap: nowrap;row-gap: 0px;column-gap: 0px;}.wp-block-uagb-container.uagb-block-6ae64e66{padding-top: 0px;padding-bottom: 0px;padding-left: 0px;padding-right: 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.uagb-slider-container ):not(.spectra-image-gallery__control-lightbox){width: 100%;}.wp-block-uagb-container.uagb-is-root-container .uagb-block-df871edf{width: 100%;}.wp-block-uagb-container.uagb-is-root-container.alignfull.uagb-block-df871edf > .uagb-container-inner-blocks-wrap{--inner-content-custom-width: min( 100%, 1024px);max-width: var(--inner-content-custom-width);width: 100%;flex-direction: row;align-items: baseline;justify-content: flex-start;flex-wrap: nowrap;row-gap: 0px;column-gap: 24px;}.wp-block-uagb-container.uagb-block-df871edf{padding-top: 28px;padding-bottom: 28px;padding-left: 0px;padding-right: 0px;margin-top: 0px !important;margin-bottom: 0px !important;margin-left: 0px;margin-right: 0px;order: initial;border-top-width: 1px;border-left-width: 0px;border-right-width: 0px;border-bottom-width: 0px;border-style: solid;border-color: #D8D9D6;flex-direction: row;align-items: baseline;justify-content: flex-start;flex-wrap: nowrap;row-gap: 0px;column-gap: 24px;}.wp-block-uagb-container.uagb-block-df871edf.wp-block-uagb-container > *:not( .wp-block-uagb-column ):not( .wp-block-uagb-section ):not( .uagb-container__shape ):not( .uagb-container__video-wrap ):not( .uagb-slider-container ):not( .spectra-container-link-overlay ):not(.spectra-image-gallery__control-lightbox):not(.wp-block-uagb-lottie):not(.uagb-container-inner-blocks-wrap){width: 100%;}.wp-block-uagb-container.uagb-block-df871edf.wp-block-uagb-container > .uagb-container-inner-blocks-wrap > *:not( .wp-block-uagb-column ):not( .wp-block-uagb-section ):not( .uagb-container__shape ):not( .uagb-container__video-wrap ):not( .uagb-slider-container ):not(.spectra-image-gallery__control-lightbox){width: 100%;}.wp-block-uagb-advanced-heading.uagb-block-f24227e3.wp-block-uagb-advanced-heading {text-align: left;}.wp-block-uagb-advanced-heading.uagb-block-f24227e3 .uagb-heading-text{font-size: 26px;line-height: 1.08em;letter-spacing: 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.spectra-container-link-overlay ):not(.spectra-image-gallery__control-lightbox):not(.wp-block-uagb-lottie):not(.uagb-container-inner-blocks-wrap){width: 100%;}.wp-block-uagb-container.uagb-block-79d4c471.wp-block-uagb-container > .uagb-container-inner-blocks-wrap > *:not( .wp-block-uagb-column ):not( .wp-block-uagb-section ):not( .uagb-container__shape ):not( .uagb-container__video-wrap ):not( .uagb-slider-container ):not(.spectra-image-gallery__control-lightbox){width: 100%;}.wp-block-uagb-container.uagb-is-root-container .uagb-block-e0563efa{max-width: 100%;width: 100%;}.wp-block-uagb-container.uagb-is-root-container.alignfull.uagb-block-e0563efa > .uagb-container-inner-blocks-wrap{--inner-content-custom-width: min( 100%, 767px);max-width: var(--inner-content-custom-width);width: 100%;flex-direction: column;align-items: stretch;justify-content: flex-start;flex-wrap: nowrap;row-gap: 0px;column-gap: 0px;}.wp-block-uagb-container.uagb-block-e0563efa{padding-top: 0px;padding-bottom: 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100%;}.wp-block-uagb-advanced-heading.uagb-block-7cf5dfe5.wp-block-uagb-advanced-heading {text-align: left;}.wp-block-uagb-advanced-heading.uagb-block-7cf5dfe5 .uagb-heading-text{font-size: 14px;line-height: 1.4em;}.wp-block-uagb-container.uagb-is-root-container .uagb-block-7c56e7af{max-width: 100%;width: 100%;}.wp-block-uagb-container.uagb-is-root-container.alignfull.uagb-block-7c56e7af > .uagb-container-inner-blocks-wrap{--inner-content-custom-width: min( 100%, 767px);max-width: var(--inner-content-custom-width);width: 100%;flex-direction: column;align-items: stretch;justify-content: flex-start;flex-wrap: nowrap;row-gap: 0px;column-gap: 0px;}.wp-block-uagb-container.uagb-block-7c56e7af{padding-top: 0px;padding-bottom: 0px;padding-left: 0px;padding-right: 0px;margin-top: 0px !important;margin-bottom: 0px !important;margin-left: 0px;margin-right: 0px;row-gap: 0px;column-gap: 0px;order: initial;flex-direction: column;align-items: stretch;justify-content: flex-start;flex-wrap: 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