{"id":71,"date":"2026-08-03T06:02:32","date_gmt":"2026-08-03T04:02:32","guid":{"rendered":"https:\/\/concepte.cloud\/joanraez\/jr_concept_step\/evolucion\/"},"modified":"2026-08-03T06:02:32","modified_gmt":"2026-08-03T04:02:32","slug":"evolucion","status":"publish","type":"jr_concept_step","link":"https:\/\/concepte.cloud\/joanraez\/concept-flow\/evolucion\/","title":{"rendered":"Evoluci\u00f3n"},"content":{"rendered":"<section class=\"wp-block-uagb-container jr-evolution-hero jr-section jr-container--wide uagb-layout-flex uagb-block-63ce7772 alignfull uagb-is-root-container\" data-jr-role=\"evolution-hero\"><div class=\"uagb-container-inner-blocks-wrap\"><div class=\"wp-block-uagb-container jr-evolution-hero__copy uagb-layout-flex uagb-block-5ab5cc1a\" data-jr-role=\"evolution-hero-copy\"><div class=\"wp-block-uagb-advanced-heading uagb-block-2dc664c3\"><p class=\"uagb-heading-text\">Concept Flow\u00ae \u00b7 Fase 5<\/p><\/div><div data-aos= \"fade-up\" data-aos-duration=\"650\" data-aos-delay=\"500\" data-aos-easing=\"ease-out-cubic\" data-aos-once=\"true\" class=\"wp-block-uagb-advanced-heading uagb-block-8babb3aa\"><h1 class=\"uagb-heading-text\">Evoluci\u00f3n: <em>medir, cuidar y mejorar<\/em>.<\/h1><\/div><div data-aos= \"fade-up\" data-aos-duration=\"650\" data-aos-delay=\"850\" data-aos-easing=\"ease-out-cubic\" data-aos-once=\"true\" class=\"wp-block-uagb-container uagb-layout-flex uagb-block-3951fc2c\"><div class=\"wp-block-uagb-advanced-heading uagb-block-7c3c00ca\"><p class=\"uagb-heading-text\">Medici\u00f3n de resultados, correcci\u00f3n de fricciones y mejora del sistema a partir de datos y uso real.<\/p><\/div><\/div><div class=\"wp-block-uagb-buttons uagb-buttons__outer-wrap uagb-btn__default-btn uagb-btn-tablet__default-btn uagb-btn-mobile__default-btn uagb-block-6fb8320e\"><div class=\"uagb-buttons__wrap uagb-buttons-layout-wrap\"><div class=\"wp-block-uagb-buttons-child uagb-buttons__outer-wrap uagb-block-79e7d0ae wp-block-button\"><div class=\"uagb-button__wrapper\"><a aria-label=\"Reservar consultor\u00eda\" class=\"uagb-buttons-repeater wp-block-button__link wp-element-button\" href=\"https:\/\/concepte.cloud\/joanraez\/reservar-consultoria\/\"   role=\"button\"><div class=\"uagb-button__link\">Reservar consultor\u00eda<\/div><\/a><\/div><\/div><div class=\"wp-block-uagb-buttons-child uagb-buttons__outer-wrap uagb-block-44419d67 wp-block-button\"><div class=\"uagb-button__wrapper\"><a class=\"uagb-buttons-repeater ast-outline-button\" style=\"border-width:revert-layer\" href=\"https:\/\/concepte.cloud\/joanraez\/concept-flow\/\" rel=\"follow noopener\" target=\"_self\" role=\"button\"><div class=\"uagb-button__link\">Ver m\u00e9todo completo<\/div><\/a><\/div><\/div><\/div><\/div><\/div><div class=\"wp-block-uagb-container jr-evolution-hero__media uagb-layout-flex uagb-block-2cacbffd\" data-jr-role=\"evolution-hero-media\"><div class=\"wp-block-uagb-image uagb-block-e9622e24 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" src=\"https:\/\/concepte.cloud\/joanraez\/wp-content\/uploads\/elegir-herramientas-digitales-empresa-1-1200x800.webp\" alt=\"Mesa de trabajo con port\u00e1til, cuaderno y notas para revisar un proyecto digital.\" class=\"uag-image-181\" width=\"1200\" height=\"800\" loading=\"lazy\" role=\"img\" \/><\/figure><\/div><\/div><\/div><\/section><section class=\"wp-block-uagb-container jr-section jr-container--wide jr-rule uagb-layout-flex uagb-block-0bd33e1d alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\"><div data-aos= \"fade-up\" data-aos-duration=\"650\" data-aos-delay=\"500\" data-aos-easing=\"ease-out-cubic\" data-aos-once=\"true\" class=\"wp-block-uagb-advanced-heading uagb-block-583588a5\"><h2 class=\"uagb-heading-text\">La entrega no termina el trabajo.<\/h2><\/div><div data-aos= \"fade-up\" data-aos-duration=\"650\" data-aos-delay=\"850\" data-aos-easing=\"ease-out-cubic\" data-aos-once=\"true\" class=\"wp-block-uagb-container uagb-layout-flex uagb-block-4fd9f0c8\"><div class=\"wp-block-uagb-advanced-heading uagb-block-5e67af8c\"><p class=\"uagb-heading-text\">El lanzamiento no cierra el proyecto: abre una etapa con informaci\u00f3n que antes no exist\u00eda. Evoluci\u00f3n utiliza resultados, incidencias y comportamiento real para decidir qu\u00e9 mantener y qu\u00e9 mejorar.<\/p><\/div><\/div><div class=\"wp-block-uagb-container uagb-layout-flex uagb-block-af9ea377\"><div class=\"wp-block-uagb-container uagb-layout-flex uagb-block-eedca69a\"><div class=\"wp-block-uagb-advanced-heading uagb-block-ea3360e7\"><p class=\"uagb-heading-text\">Resultado<\/p><\/div><div data-aos= \"fade-up\" data-aos-duration=\"650\" data-aos-delay=\"500\" data-aos-easing=\"ease-out-cubic\" data-aos-once=\"true\" class=\"wp-block-uagb-advanced-heading uagb-block-bca315bf\"><h3 class=\"uagb-heading-text\">Lo que s\u00ed mueve el proyecto<\/h3><\/div><div class=\"wp-block-uagb-advanced-heading uagb-block-c1349e8f\"><p class=\"uagb-heading-text\">Leemos m\u00e9tricas, consultas y respuestas reales para separar avance de actividad.<\/p><\/div><\/div><div class=\"wp-block-uagb-container uagb-layout-flex uagb-block-69703855\"><div class=\"wp-block-uagb-advanced-heading uagb-block-d0277dfb\"><p class=\"uagb-heading-text\">Fricci\u00f3n<\/p><\/div><div data-aos= \"fade-up\" data-aos-duration=\"650\" data-aos-delay=\"500\" data-aos-easing=\"ease-out-cubic\" data-aos-once=\"true\" class=\"wp-block-uagb-advanced-heading uagb-block-c9a76698\"><h3 class=\"uagb-heading-text\">Lo que sigue costando demasiado<\/h3><\/div><div class=\"wp-block-uagb-advanced-heading uagb-block-ce0c063f\"><p class=\"uagb-heading-text\">Detectamos dudas, pasos lentos, errores repetidos y tareas que vuelven al equipo.<\/p><\/div><\/div><div class=\"wp-block-uagb-container uagb-layout-flex uagb-block-cc05f658\"><div class=\"wp-block-uagb-advanced-heading uagb-block-f0b964de\"><p class=\"uagb-heading-text\">Cuidado<\/p><\/div><div data-aos= \"fade-up\" data-aos-duration=\"650\" data-aos-delay=\"500\" data-aos-easing=\"ease-out-cubic\" data-aos-once=\"true\" class=\"wp-block-uagb-advanced-heading uagb-block-fbbc112e\"><h3 class=\"uagb-heading-text\">Lo que debe sostenerse<\/h3><\/div><div class=\"wp-block-uagb-advanced-heading uagb-block-19b9bf29\"><p class=\"uagb-heading-text\">Revisamos seguridad, mantenimiento, accesibilidad y contenido antes de que se degraden.<\/p><\/div><\/div><div class=\"wp-block-uagb-container uagb-layout-flex uagb-block-065622f6\"><div class=\"wp-block-uagb-advanced-heading uagb-block-34b2f50a\"><p class=\"uagb-heading-text\">Pr\u00f3ximo cambio<\/p><\/div><div data-aos= \"fade-up\" data-aos-duration=\"650\" data-aos-delay=\"500\" data-aos-easing=\"ease-out-cubic\" data-aos-once=\"true\" class=\"wp-block-uagb-advanced-heading uagb-block-49cbd664\"><h3 class=\"uagb-heading-text\">Lo que conviene mejorar ahora<\/h3><\/div><div class=\"wp-block-uagb-advanced-heading uagb-block-236de1be\"><p class=\"uagb-heading-text\">Priorizamos una mejora concreta con criterio, alcance y se\u00f1al de validaci\u00f3n.<\/p><\/div><\/div><\/div><\/div><\/section><section class=\"wp-block-uagb-container jr-section jr-container--wide uagb-layout-flex uagb-block-94e229d6 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\"><div data-aos= \"fade-up\" data-aos-duration=\"650\" data-aos-delay=\"500\" data-aos-easing=\"ease-out-cubic\" data-aos-once=\"true\" class=\"wp-block-uagb-advanced-heading uagb-block-a9684204\"><h2 class=\"uagb-heading-text\">Un ciclo corto para decidir mejor.<\/h2><\/div><div class=\"wp-block-uagb-container uagb-layout-flex uagb-block-9614b14a\"><div class=\"wp-block-uagb-container uagb-layout-flex uagb-block-260e6edd\"><div data-aos= \"fade-up\" data-aos-duration=\"650\" data-aos-delay=\"500\" data-aos-easing=\"ease-out-cubic\" data-aos-once=\"true\" class=\"wp-block-uagb-advanced-heading uagb-block-459057e3\"><h3 class=\"uagb-heading-text\">Observar<\/h3><\/div><div class=\"wp-block-uagb-advanced-heading uagb-block-09017ec2\"><p class=\"uagb-heading-text\">Reunir datos, feedback, incidencias y uso real sin convertirlo todo en urgencia.<\/p><\/div><\/div><div class=\"wp-block-uagb-container uagb-layout-flex uagb-block-816a8f46\"><div data-aos= \"fade-up\" data-aos-duration=\"650\" data-aos-delay=\"500\" data-aos-easing=\"ease-out-cubic\" data-aos-once=\"true\" class=\"wp-block-uagb-advanced-heading uagb-block-3f3e5978\"><h3 class=\"uagb-heading-text\">Interpretar<\/h3><\/div><div class=\"wp-block-uagb-advanced-heading uagb-block-13f56de9\"><p class=\"uagb-heading-text\">Entender qu\u00e9 significa cada se\u00f1al dentro del objetivo acordado y del contexto actual.<\/p><\/div><\/div><div class=\"wp-block-uagb-container uagb-layout-flex uagb-block-8c5a2301\"><div data-aos= \"fade-up\" data-aos-duration=\"650\" data-aos-delay=\"500\" data-aos-easing=\"ease-out-cubic\" data-aos-once=\"true\" class=\"wp-block-uagb-advanced-heading uagb-block-7116bf69\"><h3 class=\"uagb-heading-text\">Priorizar<\/h3><\/div><div class=\"wp-block-uagb-advanced-heading uagb-block-ece01039\"><p class=\"uagb-heading-text\">Elegir el cambio con mejor relaci\u00f3n entre impacto, esfuerzo, riesgo y aprendizaje.<\/p><\/div><\/div><div class=\"wp-block-uagb-container uagb-layout-flex uagb-block-4e303a40\"><div data-aos= \"fade-up\" data-aos-duration=\"650\" data-aos-delay=\"500\" data-aos-easing=\"ease-out-cubic\" data-aos-once=\"true\" class=\"wp-block-uagb-advanced-heading uagb-block-7201077d\"><h3 class=\"uagb-heading-text\">Ajustar<\/h3><\/div><div class=\"wp-block-uagb-advanced-heading uagb-block-a5b76e3b\"><p class=\"uagb-heading-text\">Aplicar la mejora, documentarla y dejar una nueva se\u00f1al para revisar despu\u00e9s.<\/p><\/div><\/div><\/div><\/div><\/section><section class=\"wp-block-uagb-container jr-section jr-container--wide jr-section--surface uagb-layout-flex uagb-block-0e7c2eda alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\"><div data-aos= \"fade-up\" data-aos-duration=\"650\" data-aos-delay=\"500\" data-aos-easing=\"ease-out-cubic\" data-aos-once=\"true\" class=\"wp-block-uagb-advanced-heading uagb-block-c505835a\"><h2 class=\"uagb-heading-text\">Tres decisiones posibles.<\/h2><\/div><div class=\"wp-block-uagb-container uagb-layout-flex uagb-block-1ba92ce3\"><div class=\"wp-block-uagb-container uagb-layout-flex uagb-block-514a0069\"><div data-aos= \"fade-up\" data-aos-duration=\"650\" data-aos-delay=\"500\" data-aos-easing=\"ease-out-cubic\" data-aos-once=\"true\" class=\"wp-block-uagb-advanced-heading uagb-block-47246092\"><h3 class=\"uagb-heading-text\">Mantener<\/h3><\/div><div class=\"wp-block-uagb-advanced-heading uagb-block-286955e7\"><p class=\"uagb-heading-text\">Cuando algo funciona, se protege. La mejora tambi\u00e9n consiste en no tocar lo que ya cumple su funci\u00f3n.<\/p><\/div><\/div><div class=\"wp-block-uagb-container uagb-layout-flex uagb-block-7149bb1c\"><div data-aos= \"fade-up\" data-aos-duration=\"650\" data-aos-delay=\"500\" data-aos-easing=\"ease-out-cubic\" data-aos-once=\"true\" class=\"wp-block-uagb-advanced-heading uagb-block-2b88961f\"><h3 class=\"uagb-heading-text\">Corregir<\/h3><\/div><div class=\"wp-block-uagb-advanced-heading uagb-block-781cb8b0\"><p class=\"uagb-heading-text\">Cuando aparece una fricci\u00f3n clara, se act\u00faa sobre la causa y no solo sobre el s\u00edntoma visible.<\/p><\/div><\/div><div class=\"wp-block-uagb-container uagb-layout-flex uagb-block-1e769899\"><div data-aos= \"fade-up\" data-aos-duration=\"650\" data-aos-delay=\"500\" data-aos-easing=\"ease-out-cubic\" data-aos-once=\"true\" class=\"wp-block-uagb-advanced-heading uagb-block-075b5503\"><h3 class=\"uagb-heading-text\">Ampliar<\/h3><\/div><div class=\"wp-block-uagb-advanced-heading uagb-block-f3fc80b1\"><p class=\"uagb-heading-text\">Cuando el sistema demuestra estabilidad, se incorporan nuevas piezas sin romper la coherencia inicial.<\/p><\/div><\/div><\/div><\/div><\/section><section class=\"wp-block-uagb-container jr-section jr-container--narrow jr-center uagb-layout-flex uagb-block-92415257 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\"><div class=\"wp-block-uagb-advanced-heading uagb-block-90dee511\"><p class=\"uagb-heading-text\">La decisi\u00f3n que evita retrabajo<\/p><\/div><div class=\"wp-block-uagb-advanced-heading uagb-block-78f5b1c9\"><p class=\"uagb-heading-text\">Evolucionar no es tocar por tocar. Es elegir, con evidencia, qu\u00e9 proteger, qu\u00e9 corregir y qu\u00e9 ampliar sin romper la coherencia del sistema.<\/p><\/div><\/div><\/section><section class=\"wp-block-uagb-container jr-section jr-container--narrow jr-center uagb-layout-flex uagb-block-2ccfa669 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\"><div data-aos= \"fade-up\" data-aos-duration=\"650\" data-aos-delay=\"500\" data-aos-easing=\"ease-out-cubic\" data-aos-once=\"true\" class=\"wp-block-uagb-advanced-heading uagb-block-b0a31d79\"><h2 class=\"uagb-heading-text\">El resultado<\/h2><\/div><div data-aos= \"fade-up\" data-aos-duration=\"650\" data-aos-delay=\"850\" data-aos-easing=\"ease-out-cubic\" data-aos-once=\"true\" class=\"wp-block-uagb-container uagb-layout-flex uagb-block-eea63a26\"><div class=\"wp-block-uagb-advanced-heading uagb-block-d7c98c83\"><p class=\"uagb-heading-text\">Un sistema vivo que mejora con evidencia, conserva su coherencia y se adapta sin tener que empezar de cero.<\/p><\/div><\/div><div class=\"wp-block-uagb-buttons uagb-buttons__outer-wrap uagb-btn__default-btn uagb-btn-tablet__default-btn uagb-btn-mobile__default-btn uagb-block-b368d94f\"><div class=\"uagb-buttons__wrap uagb-buttons-layout-wrap\"><div class=\"wp-block-uagb-buttons-child uagb-buttons__outer-wrap uagb-block-e8253595 wp-block-button\"><div class=\"uagb-button__wrapper\"><a aria-label=\"Reservar consultor\u00eda\" class=\"uagb-buttons-repeater wp-block-button__link wp-element-button\" href=\"https:\/\/concepte.cloud\/joanraez\/reservar-consultoria\/\"   role=\"button\"><div class=\"uagb-button__link\">Reservar consultor\u00eda<\/div><\/a><\/div><\/div><div class=\"wp-block-uagb-buttons-child uagb-buttons__outer-wrap uagb-block-a6519581 wp-block-button\"><div class=\"uagb-button__wrapper\"><a class=\"uagb-buttons-repeater ast-outline-button\" style=\"border-width:revert-layer\" href=\"https:\/\/concepte.cloud\/joanraez\/concept-flow\/\" rel=\"follow noopener\" target=\"_self\" role=\"button\"><div class=\"uagb-button__link\">Ver m\u00e9todo completo<\/div><\/a><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"wp-block-uagb-container jr-section jr-container--wide jr-section--surface uagb-layout-flex uagb-block-4d744ed1 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\"><div data-aos= \"fade-up\" data-aos-duration=\"650\" data-aos-delay=\"500\" data-aos-easing=\"ease-out-cubic\" data-aos-once=\"true\" class=\"wp-block-uagb-advanced-heading uagb-block-61498bc2\"><h2 class=\"uagb-heading-text\">Evoluci\u00f3n dentro de cada servicio<\/h2><\/div><div data-aos= \"fade-up\" data-aos-duration=\"650\" data-aos-delay=\"850\" data-aos-easing=\"ease-out-cubic\" data-aos-once=\"true\" class=\"wp-block-uagb-container uagb-layout-flex uagb-block-8fbf5633\"><div class=\"wp-block-uagb-advanced-heading uagb-block-b4146362\"><p class=\"uagb-heading-text\">La revisi\u00f3n posterior conecta negocio, marca, web y automatizaci\u00f3n para que cada mejora conserve el criterio del proyecto.<\/p><\/div><\/div><div class=\"wp-block-uagb-container jr-service-list-block uagb-layout-flex uagb-block-43b7f296\" data-jr-role=\"service-list\"><article class=\"wp-block-uagb-container jr-list-item jr-rule uagb-layout-flex uagb-block-99e35b1a\" data-jr-role=\"list-item\"><div class=\"wp-block-uagb-container uagb-layout-flex uagb-block-68a7ab68\"><div class=\"wp-block-uagb-advanced-heading uagb-block-bd2aa37f\"><p class=\"uagb-heading-text\">01<\/p><\/div><\/div><div class=\"wp-block-uagb-container uagb-layout-flex uagb-block-b8eec337\"><div data-aos= \"fade-up\" data-aos-duration=\"650\" data-aos-delay=\"500\" data-aos-easing=\"ease-out-cubic\" data-aos-once=\"true\" class=\"wp-block-uagb-advanced-heading uagb-block-080d5870\"><h3 class=\"uagb-heading-text\"><a href=\"https:\/\/concepte.cloud\/joanraez\/servicios\/consultoria-de-negocio\/\">Consultor\u00eda de Negocio<\/a><\/h3><\/div><\/div><div class=\"wp-block-uagb-container uagb-layout-flex uagb-block-91d3cdb4\"><div class=\"wp-block-uagb-advanced-heading uagb-block-41a1d697\"><p class=\"uagb-heading-text\">Consultor\u00eda estrat\u00e9gica para ordenar posicionamiento, prioridades y hoja de ruta antes de invertir.<\/p><\/div><\/div><div class=\"wp-block-uagb-container uagb-layout-flex uagb-block-266d64c4\"><div class=\"wp-block-uagb-advanced-heading uagb-block-b0e72091\"><p class=\"uagb-heading-text\"><span aria-hidden=\"true\">\u2192<\/span><\/p><\/div><\/div><\/article><article class=\"wp-block-uagb-container jr-list-item jr-rule uagb-layout-flex uagb-block-631fc9b2\" data-jr-role=\"list-item\"><div class=\"wp-block-uagb-container uagb-layout-flex uagb-block-c1aaf499\"><div class=\"wp-block-uagb-advanced-heading uagb-block-04d66ce5\"><p class=\"uagb-heading-text\">02<\/p><\/div><\/div><div class=\"wp-block-uagb-container uagb-layout-flex uagb-block-ab9a70ee\"><div data-aos= \"fade-up\" data-aos-duration=\"650\" data-aos-delay=\"500\" data-aos-easing=\"ease-out-cubic\" data-aos-once=\"true\" class=\"wp-block-uagb-advanced-heading uagb-block-c490cce2\"><h3 class=\"uagb-heading-text\"><a href=\"https:\/\/concepte.cloud\/joanraez\/servicios\/automatizacion-e-ia\/\">Automatizaci\u00f3n &amp; IA<\/a><\/h3><\/div><\/div><div class=\"wp-block-uagb-container uagb-layout-flex uagb-block-0fe164f5\"><div class=\"wp-block-uagb-advanced-heading uagb-block-66fa43e1\"><p class=\"uagb-heading-text\">Automatizaci\u00f3n de procesos con IA donde tiene sentido: menos trabajo repetitivo, m\u00e1s control y tiempo para decidir.<\/p><\/div><\/div><div class=\"wp-block-uagb-container uagb-layout-flex uagb-block-68185eef\"><div class=\"wp-block-uagb-advanced-heading uagb-block-3abd796e\"><p class=\"uagb-heading-text\"><span aria-hidden=\"true\">\u2192<\/span><\/p><\/div><\/div><\/article><article class=\"wp-block-uagb-container jr-list-item jr-rule uagb-layout-flex uagb-block-013992c9\" data-jr-role=\"list-item\"><div class=\"wp-block-uagb-container uagb-layout-flex uagb-block-3ddd03f8\"><div class=\"wp-block-uagb-advanced-heading uagb-block-76e55d58\"><p class=\"uagb-heading-text\">03<\/p><\/div><\/div><div class=\"wp-block-uagb-container uagb-layout-flex uagb-block-fc596fec\"><div data-aos= \"fade-up\" data-aos-duration=\"650\" data-aos-delay=\"500\" data-aos-easing=\"ease-out-cubic\" data-aos-once=\"true\" class=\"wp-block-uagb-advanced-heading uagb-block-7555729b\"><h3 class=\"uagb-heading-text\"><a href=\"https:\/\/concepte.cloud\/joanraez\/servicios\/diseno-web\/\">Dise\u00f1o Web<\/a><\/h3><\/div><\/div><div class=\"wp-block-uagb-container uagb-layout-flex uagb-block-a3d19284\"><div class=\"wp-block-uagb-advanced-heading uagb-block-ed30a927\"><p class=\"uagb-heading-text\">Dise\u00f1o web WordPress para empresas: estructura clara, mensaje que genera confianza y conversi\u00f3n sin plantilla gen\u00e9rica.<\/p><\/div><\/div><div class=\"wp-block-uagb-container uagb-layout-flex uagb-block-7f6768c5\"><div class=\"wp-block-uagb-advanced-heading uagb-block-609efdca\"><p class=\"uagb-heading-text\"><span aria-hidden=\"true\">\u2192<\/span><\/p><\/div><\/div><\/article><article class=\"wp-block-uagb-container jr-list-item jr-rule uagb-layout-flex uagb-block-371d9ae1\" data-jr-role=\"list-item\"><div class=\"wp-block-uagb-container uagb-layout-flex uagb-block-ff5a92a6\"><div class=\"wp-block-uagb-advanced-heading uagb-block-6eb70bf8\"><p class=\"uagb-heading-text\">04<\/p><\/div><\/div><div class=\"wp-block-uagb-container uagb-layout-flex uagb-block-59af0da4\"><div data-aos= \"fade-up\" data-aos-duration=\"650\" data-aos-delay=\"500\" data-aos-easing=\"ease-out-cubic\" data-aos-once=\"true\" class=\"wp-block-uagb-advanced-heading uagb-block-699b07e9\"><h3 class=\"uagb-heading-text\"><a href=\"https:\/\/concepte.cloud\/joanraez\/servicios\/estrategia-de-marca\/\">Estrategia de Marca<\/a><\/h3><\/div><\/div><div class=\"wp-block-uagb-container uagb-layout-flex uagb-block-55670f7c\"><div class=\"wp-block-uagb-advanced-heading uagb-block-12e6b568\"><p class=\"uagb-heading-text\">Estrategia de marca y posicionamiento: qu\u00e9 significas, por qu\u00e9 elegirte y c\u00f3mo expresarlo con coherencia. Concepto antes que est\u00e9tica.<\/p><\/div><\/div><div class=\"wp-block-uagb-container uagb-layout-flex uagb-block-33379dc5\"><div class=\"wp-block-uagb-advanced-heading uagb-block-16e99598\"><p class=\"uagb-heading-text\"><span aria-hidden=\"true\">\u2192<\/span><\/p><\/div><\/div><\/article><\/div><\/div><\/section><section class=\"wp-block-uagb-container jr-service-questions jr-section jr-container--wide jr-rule uagb-layout-flex uagb-block-c0562bc1 alignfull uagb-is-root-container\" data-jr-role=\"service-questions\"><div class=\"uagb-container-inner-blocks-wrap\"><div class=\"wp-block-uagb-container jr-service-section__title uagb-layout-flex uagb-block-3ee8348b\" data-jr-role=\"service-section-title\"><div data-aos= \"fade-up\" data-aos-duration=\"650\" data-aos-delay=\"500\" data-aos-easing=\"ease-out-cubic\" data-aos-once=\"true\" class=\"wp-block-uagb-advanced-heading uagb-block-a0dde1fb\"><h2 class=\"uagb-heading-text\">Preguntas frecuentes sobre evoluci\u00f3n de proyectos<\/h2><\/div><\/div><div class=\"wp-block-uagb-container jr-service-section__intro uagb-layout-flex uagb-block-e7eae9b2\" data-jr-role=\"service-section-intro\"><div class=\"wp-block-uagb-advanced-heading uagb-block-d1be6aa9\"><p class=\"uagb-heading-text\">Estas respuestas ayudan a situar la fase antes de pedir una propuesta o reservar una consultor\u00eda.<\/p><\/div><\/div><div class=\"wp-block-uagb-container jr-faq uagb-layout-flex uagb-block-b82b58ca\" data-jr-role=\"faq\"><details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>\u00bfEvoluci\u00f3n es mantenimiento?<\/summary><div class=\"wp-block-uagb-advanced-heading uagb-block-0abff545\"><p class=\"uagb-heading-text\">Incluye cuidado operativo, pero no se limita a ello. Tambi\u00e9n decide qu\u00e9 mejorar a partir de resultados reales y qu\u00e9 dejar estable.<\/p><\/div><\/details><details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>\u00bfQu\u00e9 se mide?<\/summary><div class=\"wp-block-uagb-advanced-heading uagb-block-a6958e81\"><p class=\"uagb-heading-text\">Las se\u00f1ales acordadas en Direcci\u00f3n: consultas, conversi\u00f3n, fricci\u00f3n operativa, incidencias, edici\u00f3n o cualquier indicador ligado al resultado buscado.<\/p><\/div><\/details><details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>\u00bfCada cambio abre un proyecto nuevo?<\/summary><div class=\"wp-block-uagb-advanced-heading uagb-block-8a4650f0\"><p class=\"uagb-heading-text\">No. Se prioriza un ajuste concreto con alcance y criterio de validaci\u00f3n. Si el cambio redefine el problema, se vuelve a Claridad.<\/p><\/div><\/details><details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>\u00bfCu\u00e1nto tiempo dura esta fase?<\/summary><div class=\"wp-block-uagb-advanced-heading uagb-block-ba49e142\"><p class=\"uagb-heading-text\">Es continua mientras el sistema est\u00e9 en uso. La cadencia \u2014mensual, trimestral u otra\u2014 se acuerda seg\u00fan el riesgo y la capacidad del equipo.<\/p><\/div><\/details><\/div><\/div><\/section><section class=\"wp-block-uagb-container jr-section jr-container--wide jr-rule uagb-layout-flex uagb-block-67c2c1b7 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\"><div data-aos= \"fade-up\" data-aos-duration=\"650\" data-aos-delay=\"500\" data-aos-easing=\"ease-out-cubic\" data-aos-once=\"true\" class=\"wp-block-uagb-advanced-heading uagb-block-95c7caa9\"><h2 class=\"uagb-heading-text\">Lecturas relacionadas con esta fase<\/h2><\/div><div data-aos= \"fade-up\" data-aos-duration=\"650\" data-aos-delay=\"850\" data-aos-easing=\"ease-out-cubic\" data-aos-once=\"true\" class=\"wp-block-uagb-container uagb-layout-flex uagb-block-2e3fb2cb\"><div class=\"wp-block-uagb-advanced-heading uagb-block-1db64f96\"><p class=\"uagb-heading-text\">Evolucionar exige medir con criterio y elegir mejoras que no rompan la coherencia del sistema.<\/p><\/div><\/div><div class=\"wp-block-uagb-container jr-related uagb-layout-flex uagb-block-142a79dd\" data-jr-role=\"related\"><div class=\"wp-block-uagb-container jr-list-item jr-rule uagb-layout-flex uagb-block-0f915f6d\" data-jr-role=\"list-item\"><div data-aos= \"fade-up\" data-aos-duration=\"650\" data-aos-delay=\"500\" data-aos-easing=\"ease-out-cubic\" data-aos-once=\"true\" class=\"wp-block-uagb-advanced-heading uagb-block-0e3acb84\"><h3 class=\"uagb-heading-text\"><a href=\"https:\/\/concepte.cloud\/joanraez\/precio-pagina-web-corporativa\/\">Cu\u00e1nto cuesta una p\u00e1gina web corporativa en Espa\u00f1a<\/a><\/h3><\/div><div class=\"wp-block-uagb-advanced-heading uagb-block-3cd319b0\"><p class=\"uagb-heading-text\">Medici\u00f3n posterior para decidir qu\u00e9 mantener, corregir o ampliar.<\/p><\/div><\/div><div class=\"wp-block-uagb-container jr-list-item jr-rule uagb-layout-flex uagb-block-f8d47d27\" data-jr-role=\"list-item\"><div data-aos= \"fade-up\" data-aos-duration=\"650\" data-aos-delay=\"500\" data-aos-easing=\"ease-out-cubic\" data-aos-once=\"true\" class=\"wp-block-uagb-advanced-heading uagb-block-9e3f16a7\"><h3 class=\"uagb-heading-text\"><a href=\"https:\/\/concepte.cloud\/joanraez\/que-procesos-automatizar-primero\/\">Qu\u00e9 procesos deber\u00eda automatizar primero una empresa<\/a><\/h3><\/div><div class=\"wp-block-uagb-advanced-heading uagb-block-33c7cfd9\"><p class=\"uagb-heading-text\">Priorizaci\u00f3n continua de mejoras operativas con evidencia.<\/p><\/div><\/div><\/div><\/div><\/section><section class=\"wp-block-uagb-container jr-section jr-container--wide jr-rule uagb-layout-flex uagb-block-d1d8f5be alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\"><div class=\"wp-block-uagb-container jr-phase-nav uagb-layout-flex uagb-block-fe85e7b4\" data-jr-role=\"phase-nav\"><div class=\"wp-block-uagb-advanced-heading uagb-block-1c081a07\"><p class=\"uagb-heading-text\"><a rel=\"prev\" href=\"https:\/\/concepte.cloud\/joanraez\/concept-flow\/ejecucion\/\">\u2190 Ejecuci\u00f3n<\/a><\/p><\/div><div class=\"wp-block-uagb-advanced-heading uagb-block-26d40904\"><p class=\"uagb-heading-text\"><a href=\"https:\/\/concepte.cloud\/joanraez\/servicios\/\">Ver servicios \u2192<\/a><\/p><\/div><\/div><\/div><\/section>","protected":false},"excerpt":{"rendered":"<p>Medici\u00f3n de resultados, correcci\u00f3n de fricciones y mejora del sistema a partir de datos y uso real.<\/p>\n","protected":false},"menu_order":4,"template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"full-width","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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):not( .uagb-slider-container ):not( .spectra-container-link-overlay ):not(.spectra-image-gallery__control-lightbox):not(.wp-block-uagb-lottie):not(.uagb-container-inner-blocks-wrap){width: 100%;}.wp-block-uagb-container.uagb-block-94e229d6.wp-block-uagb-container > .uagb-container-inner-blocks-wrap > *:not( .wp-block-uagb-column ):not( .wp-block-uagb-section ):not( .uagb-container__shape ):not( .uagb-container__video-wrap ):not( .uagb-slider-container ):not(.spectra-image-gallery__control-lightbox){width: 100%;}.wp-block-uagb-advanced-heading.uagb-block-a9684204.wp-block-uagb-advanced-heading {text-align: left;}.wp-block-uagb-advanced-heading.uagb-block-a9684204 .uagb-heading-text{font-size: 43px;line-height: 1.02em;letter-spacing: -0.04em;}.wp-block-uagb-container.uagb-is-root-container .uagb-block-9614b14a{width: 100%;}.wp-block-uagb-container.uagb-is-root-container.alignfull.uagb-block-9614b14a > .uagb-container-inner-blocks-wrap{--inner-content-custom-width: min( 100%, 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100%;}.wp-block-uagb-container.uagb-is-root-container .uagb-block-99e35b1a{width: 100%;}.wp-block-uagb-container.uagb-is-root-container.alignfull.uagb-block-99e35b1a > .uagb-container-inner-blocks-wrap{--inner-content-custom-width: min( 100%, 1024px);max-width: var(--inner-content-custom-width);width: 100%;flex-direction: row;align-items: baseline;justify-content: flex-start;flex-wrap: nowrap;row-gap: 0px;column-gap: 24px;}.wp-block-uagb-container.uagb-block-99e35b1a{padding-top: 28px;padding-bottom: 28px;padding-left: 0px;padding-right: 0px;margin-top: 0px !important;margin-bottom: 0px !important;margin-left: 0px;margin-right: 0px;order: initial;border-top-width: 1px;border-left-width: 0px;border-right-width: 0px;border-bottom-width: 0px;border-style: solid;border-color: #D8D9D6;flex-direction: row;align-items: baseline;justify-content: flex-start;flex-wrap: nowrap;row-gap: 0px;column-gap: 24px;}.wp-block-uagb-container.uagb-block-99e35b1a.wp-block-uagb-container > *:not( .wp-block-uagb-column ):not( .wp-block-uagb-section ):not( .uagb-container__shape ):not( .uagb-container__video-wrap ):not( .uagb-slider-container ):not( .spectra-container-link-overlay ):not(.spectra-image-gallery__control-lightbox):not(.wp-block-uagb-lottie):not(.uagb-container-inner-blocks-wrap){width: 100%;}.wp-block-uagb-container.uagb-block-99e35b1a.wp-block-uagb-container > .uagb-container-inner-blocks-wrap > *:not( .wp-block-uagb-column ):not( .wp-block-uagb-section ):not( .uagb-container__shape ):not( .uagb-container__video-wrap ):not( .uagb-slider-container ):not(.spectra-image-gallery__control-lightbox){width: 100%;}.wp-block-uagb-container.uagb-is-root-container .uagb-block-68a7ab68{max-width: 8%;width: 100%;}.wp-block-uagb-container.uagb-is-root-container.alignfull.uagb-block-68a7ab68 > .uagb-container-inner-blocks-wrap{--inner-content-custom-width: min( 100%, 1024px);max-width: var(--inner-content-custom-width);width: 100%;flex-direction: column;align-items: 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.wp-block-uagb-column ):not( .wp-block-uagb-section ):not( .uagb-container__shape ):not( .uagb-container__video-wrap ):not( .uagb-slider-container ):not( .spectra-container-link-overlay ):not(.spectra-image-gallery__control-lightbox):not(.wp-block-uagb-lottie):not(.uagb-container-inner-blocks-wrap){width: 100%;}.wp-block-uagb-container.uagb-block-91d3cdb4.wp-block-uagb-container > .uagb-container-inner-blocks-wrap > *:not( .wp-block-uagb-column ):not( .wp-block-uagb-section ):not( .uagb-container__shape ):not( .uagb-container__video-wrap ):not( .uagb-slider-container ):not(.spectra-image-gallery__control-lightbox){width: 100%;}.wp-block-uagb-advanced-heading.uagb-block-41a1d697.wp-block-uagb-advanced-heading {text-align: left;}.wp-block-uagb-advanced-heading.uagb-block-41a1d697 .uagb-heading-text{font-size: 16px;line-height: 1.6em;}.wp-block-uagb-container.uagb-is-root-container .uagb-block-266d64c4{max-width: 8%;width: 100%;}.wp-block-uagb-container.uagb-is-root-container.alignfull.uagb-block-266d64c4 > .uagb-container-inner-blocks-wrap{--inner-content-custom-width: min( 100%, 1024px);max-width: var(--inner-content-custom-width);width: 100%;flex-direction: column;align-items: stretch;justify-content: flex-start;flex-wrap: nowrap;row-gap: 0px;column-gap: 0px;}.wp-block-uagb-container.uagb-block-266d64c4{padding-top: 0px;padding-bottom: 0px;padding-left: 0px;padding-right: 0px;margin-top: 0px !important;margin-bottom: 0px !important;margin-left: 0px;margin-right: 0px;order: initial;flex-direction: column;align-items: stretch;justify-content: flex-start;flex-wrap: nowrap;row-gap: 0px;column-gap: 0px;}.wp-block-uagb-container.uagb-block-266d64c4.wp-block-uagb-container > *:not( .wp-block-uagb-column ):not( .wp-block-uagb-section ):not( .uagb-container__shape ):not( .uagb-container__video-wrap ):not( .uagb-slider-container ):not( .spectra-container-link-overlay ):not(.spectra-image-gallery__control-lightbox):not(.wp-block-uagb-lottie):not(.uagb-container-inner-blocks-wrap){width: 100%;}.wp-block-uagb-container.uagb-block-266d64c4.wp-block-uagb-container > .uagb-container-inner-blocks-wrap > *:not( .wp-block-uagb-column ):not( .wp-block-uagb-section ):not( .uagb-container__shape ):not( .uagb-container__video-wrap ):not( .uagb-slider-container ):not(.spectra-image-gallery__control-lightbox){width: 100%;}.wp-block-uagb-advanced-heading.uagb-block-b0e72091.wp-block-uagb-advanced-heading {text-align: left;}.wp-block-uagb-advanced-heading.uagb-block-b0e72091 .uagb-heading-text{font-size: 16px;line-height: 1.6em;}.wp-block-uagb-container.uagb-is-root-container .uagb-block-631fc9b2{width: 100%;}.wp-block-uagb-container.uagb-is-root-container.alignfull.uagb-block-631fc9b2 > .uagb-container-inner-blocks-wrap{--inner-content-custom-width: min( 100%, 1024px);max-width: var(--inner-content-custom-width);width: 100%;flex-direction: row;align-items: 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100%;}.wp-block-uagb-container.uagb-block-631fc9b2.wp-block-uagb-container > .uagb-container-inner-blocks-wrap > *:not( .wp-block-uagb-column ):not( .wp-block-uagb-section ):not( .uagb-container__shape ):not( .uagb-container__video-wrap ):not( .uagb-slider-container ):not(.spectra-image-gallery__control-lightbox){width: 100%;}.wp-block-uagb-container.uagb-is-root-container .uagb-block-c1aaf499{max-width: 8%;width: 100%;}.wp-block-uagb-container.uagb-is-root-container.alignfull.uagb-block-c1aaf499 > .uagb-container-inner-blocks-wrap{--inner-content-custom-width: min( 100%, 1024px);max-width: var(--inner-content-custom-width);width: 100%;flex-direction: column;align-items: stretch;justify-content: flex-start;flex-wrap: nowrap;row-gap: 0px;column-gap: 0px;}.wp-block-uagb-container.uagb-block-c1aaf499{padding-top: 0px;padding-bottom: 0px;padding-left: 0px;padding-right: 0px;margin-top: 0px !important;margin-bottom: 0px !important;margin-left: 0px;margin-right: 0px;order: 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):not( .uagb-container__video-wrap ):not( .uagb-slider-container ):not( .spectra-container-link-overlay ):not(.spectra-image-gallery__control-lightbox):not(.wp-block-uagb-lottie):not(.uagb-container-inner-blocks-wrap){width: 100%;}.wp-block-uagb-container.uagb-block-ab9a70ee.wp-block-uagb-container > .uagb-container-inner-blocks-wrap > *:not( .wp-block-uagb-column ):not( .wp-block-uagb-section ):not( .uagb-container__shape ):not( .uagb-container__video-wrap ):not( .uagb-slider-container ):not(.spectra-image-gallery__control-lightbox){width: 100%;}.wp-block-uagb-advanced-heading.uagb-block-c490cce2.wp-block-uagb-advanced-heading {text-align: left;}.wp-block-uagb-advanced-heading.uagb-block-c490cce2 .uagb-heading-text{font-size: 26px;line-height: 1.08em;letter-spacing: -0.03em;}.wp-block-uagb-container.uagb-is-root-container .uagb-block-0fe164f5{max-width: 44%;width: 100%;}.wp-block-uagb-container.uagb-is-root-container.alignfull.uagb-block-0fe164f5 > .uagb-container-inner-blocks-wrap{--inner-content-custom-width: min( 100%, 1024px);max-width: var(--inner-content-custom-width);width: 100%;flex-direction: column;align-items: stretch;justify-content: flex-start;flex-wrap: nowrap;row-gap: 0px;column-gap: 0px;}.wp-block-uagb-container.uagb-block-0fe164f5{padding-top: 0px;padding-bottom: 0px;padding-left: 0px;padding-right: 0px;margin-top: 0px !important;margin-bottom: 0px !important;margin-left: 0px;margin-right: 0px;order: initial;flex-direction: column;align-items: stretch;justify-content: flex-start;flex-wrap: nowrap;row-gap: 0px;column-gap: 0px;}.wp-block-uagb-container.uagb-block-0fe164f5.wp-block-uagb-container > *:not( .wp-block-uagb-column ):not( .wp-block-uagb-section ):not( .uagb-container__shape ):not( .uagb-container__video-wrap ):not( .uagb-slider-container ):not( .spectra-container-link-overlay ):not(.spectra-image-gallery__control-lightbox):not(.wp-block-uagb-lottie):not(.uagb-container-inner-blocks-wrap){width: 100%;}.wp-block-uagb-container.uagb-block-0fe164f5.wp-block-uagb-container > .uagb-container-inner-blocks-wrap > *:not( .wp-block-uagb-column ):not( .wp-block-uagb-section ):not( .uagb-container__shape ):not( .uagb-container__video-wrap ):not( .uagb-slider-container ):not(.spectra-image-gallery__control-lightbox){width: 100%;}.wp-block-uagb-advanced-heading.uagb-block-66fa43e1.wp-block-uagb-advanced-heading {text-align: left;}.wp-block-uagb-advanced-heading.uagb-block-66fa43e1 .uagb-heading-text{font-size: 16px;line-height: 1.6em;}.wp-block-uagb-container.uagb-is-root-container .uagb-block-68185eef{max-width: 8%;width: 100%;}.wp-block-uagb-container.uagb-is-root-container.alignfull.uagb-block-68185eef > .uagb-container-inner-blocks-wrap{--inner-content-custom-width: min( 100%, 1024px);max-width: var(--inner-content-custom-width);width: 100%;flex-direction: column;align-items: stretch;justify-content: flex-start;flex-wrap: nowrap;row-gap: 0px;column-gap: 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100%, 1024px);max-width: var(--inner-content-custom-width);width: 100%;flex-direction: column;align-items: stretch;justify-content: flex-start;flex-wrap: nowrap;row-gap: 0px;column-gap: 0px;}.wp-block-uagb-container.uagb-block-33379dc5{padding-top: 0px;padding-bottom: 0px;padding-left: 0px;padding-right: 0px;margin-top: 0px !important;margin-bottom: 0px !important;margin-left: 0px;margin-right: 0px;order: initial;flex-direction: column;align-items: stretch;justify-content: flex-start;flex-wrap: nowrap;row-gap: 0px;column-gap: 0px;}.wp-block-uagb-container.uagb-block-33379dc5.wp-block-uagb-container > *:not( .wp-block-uagb-column ):not( .wp-block-uagb-section ):not( .uagb-container__shape ):not( .uagb-container__video-wrap ):not( .uagb-slider-container ):not( .spectra-container-link-overlay ):not(.spectra-image-gallery__control-lightbox):not(.wp-block-uagb-lottie):not(.uagb-container-inner-blocks-wrap){width: 100%;}.wp-block-uagb-container.uagb-block-33379dc5.wp-block-uagb-container > .uagb-container-inner-blocks-wrap > *:not( .wp-block-uagb-column ):not( .wp-block-uagb-section ):not( .uagb-container__shape ):not( .uagb-container__video-wrap ):not( .uagb-slider-container ):not(.spectra-image-gallery__control-lightbox){width: 100%;}.wp-block-uagb-advanced-heading.uagb-block-16e99598.wp-block-uagb-advanced-heading {text-align: left;}.wp-block-uagb-advanced-heading.uagb-block-16e99598 .uagb-heading-text{font-size: 16px;line-height: 1.6em;}.wp-block-uagb-container.uagb-is-root-container .uagb-block-c0562bc1{width: 100%;}.wp-block-uagb-container.uagb-is-root-container.alignfull.uagb-block-c0562bc1 > .uagb-container-inner-blocks-wrap{--inner-content-custom-width: min( 100%, 1024px);max-width: var(--inner-content-custom-width);width: 100%;flex-direction: column;align-items: stretch;justify-content: flex-start;flex-wrap: nowrap;row-gap: 32px;column-gap: 0px;}.wp-block-uagb-container.uagb-block-c0562bc1{padding-top: 4em;padding-bottom: 4em;padding-left: 0em;padding-right: 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100%;}.wp-block-uagb-container.uagb-is-root-container .uagb-block-3ee8348b{max-width: 55%;width: 100%;}.wp-block-uagb-container.uagb-is-root-container.alignfull.uagb-block-3ee8348b > .uagb-container-inner-blocks-wrap{--inner-content-custom-width: min( 100%, 1024px);max-width: var(--inner-content-custom-width);width: 100%;flex-direction: column;align-items: stretch;justify-content: flex-start;flex-wrap: nowrap;row-gap: 0px;column-gap: 0px;}.wp-block-uagb-container.uagb-block-3ee8348b{padding-top: 0px;padding-bottom: 0px;padding-left: 0px;padding-right: 0px;margin-top: 0px !important;margin-bottom: 0px !important;margin-left: 0px;margin-right: 0px;order: initial;flex-direction: column;align-items: stretch;justify-content: flex-start;flex-wrap: nowrap;row-gap: 0px;column-gap: 0px;}.wp-block-uagb-container.uagb-block-3ee8348b.wp-block-uagb-container > *:not( .wp-block-uagb-column ):not( .wp-block-uagb-section ):not( .uagb-container__shape ):not( .uagb-container__video-wrap ):not( .uagb-slider-container ):not( .spectra-container-link-overlay ):not(.spectra-image-gallery__control-lightbox):not(.wp-block-uagb-lottie):not(.uagb-container-inner-blocks-wrap){width: 100%;}.wp-block-uagb-container.uagb-block-3ee8348b.wp-block-uagb-container > .uagb-container-inner-blocks-wrap > *:not( .wp-block-uagb-column ):not( .wp-block-uagb-section ):not( .uagb-container__shape ):not( .uagb-container__video-wrap ):not( .uagb-slider-container ):not(.spectra-image-gallery__control-lightbox){width: 100%;}.wp-block-uagb-advanced-heading.uagb-block-a0dde1fb.wp-block-uagb-advanced-heading {text-align: left;}.wp-block-uagb-advanced-heading.uagb-block-a0dde1fb .uagb-heading-text{font-size: 43px;line-height: 1.02em;letter-spacing: -0.04em;}.wp-block-uagb-container.uagb-is-root-container .uagb-block-e7eae9b2{max-width: 40%;width: 100%;}.wp-block-uagb-container.uagb-is-root-container.alignfull.uagb-block-e7eae9b2 > .uagb-container-inner-blocks-wrap{--inner-content-custom-width: min( 100%, 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.uagb-container-inner-blocks-wrap > *:not( .wp-block-uagb-column ):not( .wp-block-uagb-section ):not( .uagb-container__shape ):not( .uagb-container__video-wrap ):not( .uagb-slider-container ):not(.spectra-image-gallery__control-lightbox){width: 100%;}.wp-block-uagb-advanced-heading.uagb-block-d1be6aa9.wp-block-uagb-advanced-heading {text-align: left;}.wp-block-uagb-advanced-heading.uagb-block-d1be6aa9 .uagb-heading-text{font-size: 17px;line-height: 1.6em;}.wp-block-uagb-container.uagb-is-root-container .uagb-block-b82b58ca{width: 100%;}.wp-block-uagb-container.uagb-is-root-container.alignfull.uagb-block-b82b58ca > .uagb-container-inner-blocks-wrap{--inner-content-custom-width: min( 100%, 1024px);max-width: var(--inner-content-custom-width);width: 100%;flex-direction: column;align-items: stretch;justify-content: flex-start;flex-wrap: nowrap;row-gap: 0px;column-gap: 0px;}.wp-block-uagb-container.uagb-block-b82b58ca{padding-top: 0px;padding-bottom: 0px;padding-left: 0px;padding-right: 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100%;}.wp-block-uagb-advanced-heading.uagb-block-0abff545.wp-block-uagb-advanced-heading {text-align: left;}.wp-block-uagb-advanced-heading.uagb-block-0abff545 .uagb-heading-text{font-size: 16px;line-height: 1.6em;}.wp-block-uagb-advanced-heading.uagb-block-a6958e81.wp-block-uagb-advanced-heading {text-align: left;}.wp-block-uagb-advanced-heading.uagb-block-a6958e81 .uagb-heading-text{font-size: 16px;line-height: 1.6em;}.wp-block-uagb-advanced-heading.uagb-block-8a4650f0.wp-block-uagb-advanced-heading {text-align: left;}.wp-block-uagb-advanced-heading.uagb-block-8a4650f0 .uagb-heading-text{font-size: 16px;line-height: 1.6em;}.wp-block-uagb-advanced-heading.uagb-block-ba49e142.wp-block-uagb-advanced-heading {text-align: left;}.wp-block-uagb-advanced-heading.uagb-block-ba49e142 .uagb-heading-text{font-size: 16px;line-height: 1.6em;}.wp-block-uagb-container.uagb-is-root-container .uagb-block-67c2c1b7{width: 100%;}.wp-block-uagb-container.uagb-is-root-container.alignfull.uagb-block-67c2c1b7 > .uagb-container-inner-blocks-wrap{--inner-content-custom-width: min( 100%, 1024px);max-width: var(--inner-content-custom-width);width: 100%;flex-direction: column;align-items: stretch;justify-content: flex-start;flex-wrap: nowrap;row-gap: 0px;column-gap: 0px;}.wp-block-uagb-container.uagb-block-67c2c1b7{padding-top: 4em;padding-bottom: 4em;padding-left: 0em;padding-right: 0em;margin-top: 0px !important;margin-bottom: 0px !important;margin-left: 0px;margin-right: 0px;order: initial;border-top-width: 1px;border-left-width: 0px;border-right-width: 0px;border-bottom-width: 0px;border-style: solid;border-color: #D8D9D6;row-gap: 0px;column-gap: 0px;}.wp-block-uagb-container.uagb-block-67c2c1b7.wp-block-uagb-container > *:not( .wp-block-uagb-column ):not( .wp-block-uagb-section ):not( .uagb-container__shape ):not( .uagb-container__video-wrap ):not( .uagb-slider-container ):not( .spectra-container-link-overlay ):not(.spectra-image-gallery__control-lightbox):not(.wp-block-uagb-lottie):not(.uagb-container-inner-blocks-wrap){width: 100%;}.wp-block-uagb-container.uagb-block-67c2c1b7.wp-block-uagb-container > .uagb-container-inner-blocks-wrap > *:not( .wp-block-uagb-column ):not( .wp-block-uagb-section ):not( .uagb-container__shape ):not( .uagb-container__video-wrap ):not( .uagb-slider-container ):not(.spectra-image-gallery__control-lightbox){width: 100%;}.wp-block-uagb-advanced-heading.uagb-block-95c7caa9.wp-block-uagb-advanced-heading {text-align: left;}.wp-block-uagb-advanced-heading.uagb-block-95c7caa9 .uagb-heading-text{font-size: 43px;line-height: 1.02em;letter-spacing: -0.04em;}.wp-block-uagb-container.uagb-is-root-container .uagb-block-2e3fb2cb{width: 100%;}.wp-block-uagb-container.uagb-is-root-container.alignfull.uagb-block-2e3fb2cb > .uagb-container-inner-blocks-wrap{--inner-content-custom-width: min( 100%, 1024px);max-width: var(--inner-content-custom-width);width: 100%;flex-direction: column;align-items: stretch;justify-content: flex-start;flex-wrap: nowrap;row-gap: 0px;column-gap: 0px;}.wp-block-uagb-container.uagb-block-2e3fb2cb{padding-top: 0px;padding-bottom: 0px;padding-left: 0px;padding-right: 0px;margin-top: 0px !important;margin-bottom: 0px !important;margin-left: 0px;margin-right: 0px;order: initial;flex-direction: column;align-items: stretch;justify-content: flex-start;flex-wrap: nowrap;row-gap: 0px;column-gap: 0px;}.wp-block-uagb-container.uagb-block-2e3fb2cb.wp-block-uagb-container > *:not( .wp-block-uagb-column ):not( .wp-block-uagb-section ):not( .uagb-container__shape ):not( .uagb-container__video-wrap ):not( .uagb-slider-container ):not( .spectra-container-link-overlay ):not(.spectra-image-gallery__control-lightbox):not(.wp-block-uagb-lottie):not(.uagb-container-inner-blocks-wrap){width: 100%;}.wp-block-uagb-container.uagb-block-2e3fb2cb.wp-block-uagb-container > .uagb-container-inner-blocks-wrap > *:not( .wp-block-uagb-column ):not( .wp-block-uagb-section ):not( .uagb-container__shape ):not( .uagb-container__video-wrap ):not( .uagb-slider-container ):not(.spectra-image-gallery__control-lightbox){width: 100%;}.wp-block-uagb-advanced-heading.uagb-block-1db64f96.wp-block-uagb-advanced-heading {text-align: left;}.wp-block-uagb-advanced-heading.uagb-block-1db64f96 .uagb-heading-text{font-size: 17px;line-height: 1.6em;}.wp-block-uagb-container.uagb-is-root-container .uagb-block-142a79dd{width: 100%;}.wp-block-uagb-container.uagb-is-root-container.alignfull.uagb-block-142a79dd > .uagb-container-inner-blocks-wrap{--inner-content-custom-width: min( 100%, 1024px);max-width: var(--inner-content-custom-width);width: 100%;flex-direction: column;align-items: stretch;justify-content: flex-start;flex-wrap: nowrap;row-gap: 0px;column-gap: 0px;}.wp-block-uagb-container.uagb-block-142a79dd{padding-top: 0px;padding-bottom: 0px;padding-left: 0px;padding-right: 0px;margin-top: 0px !important;margin-bottom: 0px !important;margin-left: 0px;margin-right: 0px;order: initial;border-top-width: 0px;border-left-width: 0px;border-right-width: 0px;border-bottom-width: 1px;border-style: solid;border-color: #D8D9D6;flex-direction: column;align-items: stretch;justify-content: flex-start;flex-wrap: nowrap;row-gap: 0px;column-gap: 0px;}.wp-block-uagb-container.uagb-block-142a79dd.wp-block-uagb-container > *:not( .wp-block-uagb-column ):not( .wp-block-uagb-section ):not( .uagb-container__shape ):not( .uagb-container__video-wrap ):not( .uagb-slider-container ):not( .spectra-container-link-overlay ):not(.spectra-image-gallery__control-lightbox):not(.wp-block-uagb-lottie):not(.uagb-container-inner-blocks-wrap){width: 100%;}.wp-block-uagb-container.uagb-block-142a79dd.wp-block-uagb-container > .uagb-container-inner-blocks-wrap > *:not( .wp-block-uagb-column ):not( .wp-block-uagb-section ):not( .uagb-container__shape ):not( .uagb-container__video-wrap ):not( .uagb-slider-container ):not(.spectra-image-gallery__control-lightbox){width: 100%;}.wp-block-uagb-container.uagb-is-root-container .uagb-block-0f915f6d{width: 100%;}.wp-block-uagb-container.uagb-is-root-container.alignfull.uagb-block-0f915f6d > .uagb-container-inner-blocks-wrap{--inner-content-custom-width: min( 100%, 1024px);max-width: var(--inner-content-custom-width);width: 100%;flex-direction: row;align-items: baseline;justify-content: flex-start;flex-wrap: nowrap;row-gap: 0px;column-gap: 24px;}.wp-block-uagb-container.uagb-block-0f915f6d{padding-top: 28px;padding-bottom: 28px;padding-left: 0px;padding-right: 0px;margin-top: 0px !important;margin-bottom: 0px !important;margin-left: 0px;margin-right: 0px;order: initial;border-top-width: 1px;border-left-width: 0px;border-right-width: 0px;border-bottom-width: 0px;border-style: solid;border-color: #D8D9D6;flex-direction: row;align-items: baseline;justify-content: flex-start;flex-wrap: nowrap;row-gap: 0px;column-gap: 24px;}.wp-block-uagb-container.uagb-block-0f915f6d.wp-block-uagb-container > *:not( .wp-block-uagb-column ):not( .wp-block-uagb-section ):not( .uagb-container__shape ):not( .uagb-container__video-wrap ):not( .uagb-slider-container ):not( .spectra-container-link-overlay ):not(.spectra-image-gallery__control-lightbox):not(.wp-block-uagb-lottie):not(.uagb-container-inner-blocks-wrap){width: 100%;}.wp-block-uagb-container.uagb-block-0f915f6d.wp-block-uagb-container > .uagb-container-inner-blocks-wrap > *:not( .wp-block-uagb-column ):not( .wp-block-uagb-section ):not( .uagb-container__shape ):not( .uagb-container__video-wrap ):not( .uagb-slider-container ):not(.spectra-image-gallery__control-lightbox){width: 100%;}.wp-block-uagb-advanced-heading.uagb-block-0e3acb84.wp-block-uagb-advanced-heading {text-align: left;}.wp-block-uagb-advanced-heading.uagb-block-0e3acb84 .uagb-heading-text{font-size: 26px;line-height: 1.08em;letter-spacing: -0.03em;}.wp-block-uagb-advanced-heading.uagb-block-3cd319b0.wp-block-uagb-advanced-heading {text-align: left;}.wp-block-uagb-advanced-heading.uagb-block-3cd319b0 .uagb-heading-text{font-size: 16px;line-height: 1.6em;}.wp-block-uagb-container.uagb-is-root-container .uagb-block-f8d47d27{width: 100%;}.wp-block-uagb-container.uagb-is-root-container.alignfull.uagb-block-f8d47d27 > .uagb-container-inner-blocks-wrap{--inner-content-custom-width: min( 100%, 1024px);max-width: var(--inner-content-custom-width);width: 100%;flex-direction: row;align-items: baseline;justify-content: flex-start;flex-wrap: nowrap;row-gap: 0px;column-gap: 24px;}.wp-block-uagb-container.uagb-block-f8d47d27{padding-top: 28px;padding-bottom: 28px;padding-left: 0px;padding-right: 0px;margin-top: 0px !important;margin-bottom: 0px !important;margin-left: 0px;margin-right: 0px;order: initial;border-top-width: 1px;border-left-width: 0px;border-right-width: 0px;border-bottom-width: 0px;border-style: solid;border-color: #D8D9D6;flex-direction: row;align-items: baseline;justify-content: flex-start;flex-wrap: nowrap;row-gap: 0px;column-gap: 24px;}.wp-block-uagb-container.uagb-block-f8d47d27.wp-block-uagb-container > *:not( .wp-block-uagb-column ):not( .wp-block-uagb-section ):not( .uagb-container__shape ):not( .uagb-container__video-wrap ):not( .uagb-slider-container ):not( .spectra-container-link-overlay ):not(.spectra-image-gallery__control-lightbox):not(.wp-block-uagb-lottie):not(.uagb-container-inner-blocks-wrap){width: 100%;}.wp-block-uagb-container.uagb-block-f8d47d27.wp-block-uagb-container > .uagb-container-inner-blocks-wrap > *:not( .wp-block-uagb-column ):not( .wp-block-uagb-section ):not( .uagb-container__shape ):not( .uagb-container__video-wrap ):not( .uagb-slider-container ):not(.spectra-image-gallery__control-lightbox){width: 100%;}.wp-block-uagb-advanced-heading.uagb-block-9e3f16a7.wp-block-uagb-advanced-heading {text-align: left;}.wp-block-uagb-advanced-heading.uagb-block-9e3f16a7 .uagb-heading-text{font-size: 26px;line-height: 1.08em;letter-spacing: -0.03em;}.wp-block-uagb-advanced-heading.uagb-block-33c7cfd9.wp-block-uagb-advanced-heading {text-align: left;}.wp-block-uagb-advanced-heading.uagb-block-33c7cfd9 .uagb-heading-text{font-size: 16px;line-height: 1.6em;}.wp-block-uagb-container.uagb-is-root-container .uagb-block-d1d8f5be{width: 100%;}.wp-block-uagb-container.uagb-is-root-container.alignfull.uagb-block-d1d8f5be > .uagb-container-inner-blocks-wrap{--inner-content-custom-width: min( 100%, 1024px);max-width: var(--inner-content-custom-width);width: 100%;flex-direction: column;align-items: stretch;justify-content: flex-start;flex-wrap: nowrap;row-gap: 0px;column-gap: 0px;}.wp-block-uagb-container.uagb-block-d1d8f5be{padding-top: 4em;padding-bottom: 4em;padding-left: 0em;padding-right: 0em;margin-top: 0px !important;margin-bottom: 0px !important;margin-left: 0px;margin-right: 0px;order: initial;border-top-width: 1px;border-left-width: 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15px;line-height: 1.6em;}.wp-block-uagb-container.uagb-is-root-container .uagb-block-816a8f46{max-width: 100%;width: 100%;}.wp-block-uagb-container.uagb-is-root-container.alignfull.uagb-block-816a8f46 > .uagb-container-inner-blocks-wrap{--inner-content-custom-width: min( 100%, 767px);max-width: var(--inner-content-custom-width);width: 100%;flex-direction: column;align-items: stretch;justify-content: flex-start;flex-wrap: nowrap;row-gap: 0px;column-gap: 0px;}.wp-block-uagb-container.uagb-block-816a8f46{padding-top: 0px;padding-bottom: 0px;padding-left: 0px;padding-right: 0px;margin-top: 0px !important;margin-bottom: 0px !important;margin-left: 0px;margin-right: 0px;row-gap: 0px;column-gap: 0px;order: initial;flex-direction: column;align-items: stretch;justify-content: flex-start;flex-wrap: nowrap;}.wp-block-uagb-container.uagb-block-816a8f46.wp-block-uagb-container > *:not( .wp-block-uagb-column ):not( .wp-block-uagb-section ):not( .uagb-container__shape ):not( 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initial;border-top-width: 1px;border-left-width: 0px;border-right-width: 0px;border-bottom-width: 0px;border-style: solid;border-color: #D8D9D6;flex-direction: column;align-items: flex-start;justify-content: flex-start;flex-wrap: nowrap;}.wp-block-uagb-container.uagb-block-013992c9.wp-block-uagb-container > *:not( .wp-block-uagb-column ):not( .wp-block-uagb-section ):not( .uagb-container__shape ):not( .uagb-container__video-wrap ):not( .uagb-slider-container ):not( .spectra-container-link-overlay ):not(.spectra-image-gallery__control-lightbox):not(.wp-block-uagb-lottie):not(.uagb-container-inner-blocks-wrap){width: 100%;}.wp-block-uagb-container.uagb-block-013992c9.wp-block-uagb-container > .uagb-container-inner-blocks-wrap > *:not( .wp-block-uagb-column ):not( .wp-block-uagb-section ):not( .uagb-container__shape ):not( .uagb-container__video-wrap ):not( .uagb-slider-container ):not(.spectra-image-gallery__control-lightbox){width: 100%;}.wp-block-uagb-container.uagb-is-root-container 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